A New Industry-Wide Data Resource for DTC Data
August 28, 2024 — Atlanta, Georgia-based Enolytics announced today a new DTC data resource for wineries at no cost, called ENO Insights. “It’s time to lift all boats of the wine industry again, this time using data,” said Cathy Huyghe, Enolytics’ CEO and co-founder. “ENO Insights is a way for wineries large and small to ‘dip their toe’ into using data analytics for their own business, and also contribute to industry-wide collective insights.”
We’re all in this together. That is the mutual feeling going into the 2024 fall season.
Through ENO Insights, wineries can gain data-based insights for free, delivered daily, by a simple three-set onboarding process. “Once again, brilliant!” said Steve Raye, author of How to Get U.S. Market-Ready: Wines and Spirits. “Information wants to be free on the internet. The value lies in the interpretation.”
Benefits of ENO Insights for participating wineries include a daily and Year To Date (YTD) emailed report that tracks their own Key Performance Indicators (KPIs) at a glance. Once ENO Insights reaches statistical significance, with enough wineries participating, then the anonymized data contributes to a “ticker” that reflects industry-wide KPIs, updated daily.
“I’m loving this opportunity for wineries now,” said Alison Smith, Enolytics’ VP Supplier Relations. “The number one question that I consistently am asked is ‘How do we compare to others in our region?’ ENO Insights will soon become a robust tool that the entire industry can use and lean into. It’s thrilling for Enolytics to head this massive and groundbreaking resource.”
To learn more and to sign up for ENO Insights: www.enolytics.com/eno-insights
About Enolytics:
Enolytics helps wine and spirits companies thrive through the power of data. Their SaaS-based solutions provide data-driven business intelligence and advanced analytics to beverage alcohol companies around the world through their user-friendly platforms. A woman-owned business, Enolytics balances the warmth of wine and food world relationships with level-headed pragmatism and real-world financial savvy to deliver innovative and disruptive technological solutions to the industry. For more information, visit www.enolytics.com.
