Florence, August 23rd, 2024 – Introducing the Vallepicciola Wine Club, an exclusive lounge at the Artemio Franchi Stadium in Florence. This new prestigious hospitality area is the result of an ongoing collaboration between Vallepicciola and ACF Fiorentina, offering a unique experience for Fiorentina’s partners.
The Vallepicciola Wine Club will provide an immersive experience, allowing guests to dive into the Vallepicciola universe by tasting fine wines and enjoying the stunning design of the lounge. The official inauguration took place on August 22 coinciding with ACF Fiorentina’s qualifying play off match against Puskas Academy for the next Conference League. Spanning 200 square meters, the “Club” can accommodate up to 150 seated guests and will serve as Vallepicciola’s hospitality hub during all Serie A, Coppa Italia, and Conference League pre- and post-match events. Having featured on the stadium’s wine list since last season, Vallepicciola is expanding its tasting offering for this special occasion to include Pievasciata Spumante Brut, Pievasciata Chardonnay IGT Toscana, Pievasciata Rosso IGT Toscana, and Chianti Classico, one of Italy’s most prestigious appellations.
We are extremely proud and honoured by the progress we’ve made and excited to invest new energy, ideas, and resources into the Vallepicciola Wine Club. Special thanks to ACF Fiorentina for continuing to believe in this beautiful and fruitful partnership,» says Alessandro Cellai, General Manager of Vallepicciola. He also extends gratitude to Stilli Solutions for creating a custom setup that captures the essence of the winery located in Pievasciata, Castelnuovo Berardenga, and brings it into the stadium. Cellai adds, «our winery welcomes thousands of visitors each year, and it’s an honour to welcome new guests to the Vallepicciola Wine Club. After announcing our role as Official Wine Partner of ACF Fiorentina last December, Vallepicciola is ready to kick off a new season, hoping for success for both Vallepicciola and Fiorentina».
