05 August 2024 — CGA’s BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price. Featuring day and daypart tracking, this enables sales and marketing teams to measure performance and activation ROI to develop effective strategies.
Total U.S.
US On Premise trends over recent weeks have been either flat or positive, with a flat latest week (0%) following growth of +5% in the week to July 20.
Velocity trends over the last couple of weeks have been driven by increases in both ticket count (+2%) and average check value (+3%).
Velocity is currently +5% up vs the same period last year for Total US. Average check values are up +10% vs last year, with all key states aside from California positive compared to the equivalent period in 2023. Meanwhile, traffic continues to lag slightly behind last year, down -5% in the most recent week.
Florida
Sales velocity is now -3% year-over-year (comparing the same week one year prior)
Sales velocity is now 0% vs July 20, 2024
Illinois
Sales velocity is now +2% year-over-year (comparing the same week one year prior)
Sales velocity is now -2% vs July 20, 2024
California
Sales velocity is now -4% year-over-year (comparing the same week one year prior)
Sales velocity is now +1% vs July 20, 2024
New York
Sales velocity is now +21% year-over-year (comparing the same week one year prior)
Sales velocity is now +1% vs July 20, 2024
Texas
Sales velocity is now +5% year-over-year (comparing the same week one year prior)
Sales velocity is now +4% vs July 20, 2024
CGA’s On Premise Impact Report is a fortnightly sales report evaluating the most recent $ sales velocity performances across the US and different sales dynamics across the different states. To find out more about the full subscription of reports, including analytics, download more information here, and the latest On Premise snapshot can be found here, or contact Caroline Lakryc, CGA by NIQ Associate Client Solutions Manager via Caroline.Lakryc@nielseniq.com.
About CGA by NIQ
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM).
CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
