Moves Made to Enhance Brand Reach in Independent On- and Off-Premise Accounts
Dundee Hills, Ore.– Aug. 1, 2024 – Sokol Blosser Winery, a pioneering family-owned and -operated winery, is making mid-year distribution moves in several key markets to strengthen brand availability at independent on- and off-premise accounts. Effective Aug. 1, Sokol Blosser and Evolution wines will be represented in Florida and Texas by Maverick Beverage Company, in Oregon and Washington by Galaxy Wine Company, and in Oklahoma by Armada Distribution.
Key criteria in Sokol Blosser’s search for new partners included having a good understanding of Willamette Valley wines and experience representing independent, family-owned wineries.
“We feel great about these moves,” said Sokol Blosser President Alex Sokol Blosser. “These are high-priority markets for us, and we have great confidence that each of these three distributors will represent our 50-plus year-old brand with enthusiasm and excitement and skill. They have the drive and the relationships to broaden availability of our wines in the independent on- and off-premise accounts while having the reach to service larger chain accounts.”
Earlier this year, Sokol Blosser shifted its brands in New York and New Jersey to Banville Merchants while remaining with Fedway in New Jersey (where multiple distributor relationships are permitted). “That change has worked out great for us in the last six months,” adds Sokol Blosser. “The Banville team has created new momentum for our brands in both markets, which is exactly what we were seeking.”
In addition, Sokol Blosser has streamlined its sales team to better support the brand. Vice President of Sales Barron Beltz oversees Sokol Blosser’s global sales, with Shannon Eastman becoming Director of Sales for the West, and Sara Manucy continuing as Director of Sales for the East. Emily Zegar is now based in France, serving as Export Broker for Sokol Blosser’s growing international accounts.
About Sokol Blosser Winery
As one of the pioneering wineries of the Willamette Valley, Sokol Blosser has played a key role in developing and shaping the now-prominent Oregon wine industry. The winery remains family-owned and -operated, with the second generation now at the helm. Achieving B Corp certification in 2015, the winery crafts wines of world-class quality, produced in a sustainable manner, reflecting the distinctive flavors of the grapes, soil and climate. The winery produces Pinot Noir, Pinot Gris, Chardonnay, Gamay, Riesling, Sauvignon Blanc, sparkling wines, and small quantities of single block Pinot Noir under its Sokol Blosser brand, and white and red blends, Pinot Noir, Chardonnay and Riesling under the Evolution label. Visit http://www.sokolblosser.com/ and follow @sokolblosser on Instagram and Facebook.
Our focus is on indie accounts, but we need the ability to also call on larger, chain retailers and restaurants, as well.
