The family-owned company welcomes two new directors to continue DTC momentum
July 24, 2024, Dayton, OR — The Stoller Wine Group is proud to announce the addition of two esteemed professionals to its leadership team. The new directors will reinforce the company’s unwavering commitment to direct-to-consumer sales growth through reimagined consumer behavior and inclusive luxury hospitality experiences.
An eight-year veteran of tasting room and wine club management, Jourdan Carralejo focuses on building long-lasting relationships and creating unique opportunities to improve the consumer success journey. Prior to relocating to Oregon, she simultaneously managed 18 different wine clubs across multiple locations in Santa Barbara, Sonoma, Oregon, and Washington for Foley Family Wines. As Director of Tasting Rooms, she’ll oversee the three Stoller Wine Group tasting rooms in Bend, Newberg, and Dayton, Oregon.
As Director of Events, Victoria Wilhelm brings a wealth of knowledge in event execution and strategy, most recently overseeing events at The Portland Timbers & Thorns Football Club. Her attention to detail, organizational skills, and bold ideas will be crucial in driving the Stoller Wine Group hospitality mission forward.
“We’re honored to have industry professionals like Jourdan and Victoria join our all-star team,” said Gary Mortensen, president of Stoller Wine Group. “These appointments reinforce our unwavering devotion to exceptional hospitality, community partnerships, and advancing Stoller Wine Group’s legacy as a leading producer of outstanding wines. Jourdan’s a natural fit to guide our tasting room staff to new heights, and Victoria’s invaluable knowledge will drive our strategic growth initiatives.”
With its portfolio consisting of Stoller Family Estate, Chehalem, Chemistry, History, and Stoller Swing, the Stoller Wine Group has quickly earned a reputation as one of Oregon’s most dynamic and celebrated family of wineries and a proud 2023 Top Workplace honoree. These new arrivals are a testament to Stoller’s unwavering determination to innovate and foster a culture of excellence.
About Stoller Wine Group
Stoller Wine Group is a family of wine brands from Oregon wine pioneer, Bill Stoller. We take pride in our B Corp certification, knowing that we “walk the walk” when it comes to our goal of building a company that will last for generations to come. With every action, we are active members and supporters in the community, which is why we are proud to be perennially voted as one of Oregon’s most admired companies by the Portland Business Journal. For more information, visit www.stollerwinegroup.com
