Treasury Americas Welcomes Strategic Executive Team Appointments Post DAOU Acquisition, Elevating Experiences and Market Disrupting Innovation
July 23, 2024 – NAPA, CA – In a move that marks a new era, Ben Dollard, President Treasury Americas, unveiled changes to his executive lineup, including key figures from DAOU, following the landmark acquisition completed on December 13, 2023. This strategic realignment underpins Treasury Americas’ commitment to delivering unparalleled wine experiences and fostering innovation across the portfolio.
The acquisition of DAOU, the fastest-growing wine brand in the US in the past year*, is the catalyst for the creation of two distinct, consumer-obsessed business units focused on luxury and bold innovation and recruitment. Boasting esteemed brands such as DAOU, Beaulieu Vineyard, Frank Family, and Penfolds, they aim to redefine the pinnacle of wine experiences within the luxury space, while concurrently building on their bold innovation pipeline aimed to engage new consumers.
Sarah Bakx steps into the role as President of the Premium business, and what the team are calling Bold Brands, overseeing a lifestyle and innovation consumer obsessed portfolio anchored by Matua and 19 Crimes, where her dynamic approach will fuel recruitment efforts through cutting-edge innovation. Bakx’s leadership is anticipated to bring transformative vision, driving forward ambitious goals for the US market.
With a re-energized focus on guest experiences at Treasury Americas’ iconic Napa and Paso Robles estates, Carl Evans steps into the crucial role of Senior Vice President of the Direct-to-Consumer business. Carl’s marketing expertise and industry knowledge will be paramount in ensuring exceptional winery experiences while maintaining the unique identity of each winery to connect with consumers at all touchpoints on their wine journey.
From DAOU’s distinguished team, Neil Cassidy, previously DAOU’s COO joins as Chief Value Officer. In this crucial capacity, Cassidy will spearhead strategies, data analytics, and insights that align with the company’s overarching objectives. Elise Spangenberg has been appointed as SVP People and Culture. In her previous role, Elise led DAOU’s people and strategy to build an organization focused on high performance, career growth, scalability, and a vibrant, inclusive culture that she will continue to nurture in her new role at TWE. Additionally, Walter Sorensen, formerly DAOU VP of Sales, will join the team as SVP Luxury Sales. Walter’s exceptional leadership skills and proven track record to drive sales strategies for the luxury portfolio are critical to identifying new opportunities and drive exponential growth.
These strategic appointments highlight Treasury Americas’ dedication to reimagining its business through a consumer-focused lens, setting a new benchmark for excellence and innovation in the wine industry.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading premium wine companies and is listed on the Australian Securities Exchange. TWE’s global, multi-regional sourcing model includes world class vineyard and production assets in internationally acclaimed winemaking regions including Barossa Valley and Coonawarra in Australia, Napa Valley in the United States, Marlborough in New Zealand, Bordeaux in France, and Tuscany in Italy. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business. TWE’s global portfolio is available in more than 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards. The company employs a global team of approximately 2,500 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, celebrate unique differences, and deliver together. For more information, please visit www.tweglobal.com.
About Treasury Americas
With its U.S. headquarters in Napa, California, Treasury Americas, is one of the largest Napa Valley growers, producing luxury grapes in 10 Napa American Viticultural Areas (AVAs) and supplying the strongest luxury portfolio of iconic American brands, such as DAOU Vineyards, Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery, and Sterling Vineyards, that have been awarded more than 2,000 90+ scores from respected wine critics globally. With beloved wineries in California’s most celebrated wine regions, Treasury Americas takes a comprehensive approach to sustainability. Recognized as the California Green Medal Leader, #1 Healthiest Employer in the Bay Area and a top Healthiest Employer nationally, Treasury Americas’ commitment to supporting a prosperous future for winegrowing is clear.
