PAUL, Minnesota – July 17, 2024 – Prestige Beverage Group announced today that it has been appointed the exclusive U.S. importer of the Middle Mosel’s S.A. PRÜM and the Raimund PRÜM portfolio, eLective as of July 1. Prestige Beverage Group will oversee all sales and field marketing eLorts across the United States.
S.A. Prüm is a revered and iconic VDP (Verband Deutscher Prädikatsweingüter) German winery renowned for its exceptional Rieslings from holdings in the most historic vineyards in Germany with VDP Grosse Lage oLerings from Lay, Domprobst, Himmelreich, and Sonnenuhr vineyards.
“We are honored to represent S.A. PRÜM’s esteemed Riesling portfolio in the United States,” said Mike Morgan, President of Prestige Beverage Group. “Our team is committed to working closely with the Prüm family to maximize sales growth and meet increasing demand for the highest-quality German wines. This collaboration will allow us to enhance our portfolio with some of the finest Rieslings produced in the world.”
Founded in 1911 by Sebastian Alois Prüm, S.A. PRÜM is now led by fourth-generation winemaker Saskia Andrea Prüm. The winery is a founding member of the VDP, an organization that defines the highest quality standards for German wines. With nearly 800 years of accumulated family expertise, S.A. PRÜM has expanded its estate vineyards in the Mosel region to nearly 28 acres.
“We are thrilled to partner with Prestige Beverage Group, a leader in the import of global wine and spirits,” said Saskia Prüm, Owner and Winemaker at S.A. PRÜM. “This collaboration will allow us to enhance our presence in the U.S. and share our exceptional Rieslings with a broader audience.”
Prestige Beverage Group shares S.A. PRÜM’s vision of delivering premium German wines and aims to drive innovation and consumer engagement in the U.S. market.
S.A. PRÜM’s portfolio includes wines from the top Grand Cru vineyard sites in the Mosel region, many of which hold the prestigious “GG” (Grosses Gewächs) classification. Hand harvested from steep hillside slopes, these award-winning wines have consistently received high praise and “best buy” scores from Wine Spectator and have been recognized as best in class by Wine Enthusiast, with ratings between 92 and 97 points for both dry and sweet wines from the famed Wehlen Sonnenuhr vineyard.
Prestige Beverage Group will now import a variety of S.A. PRÜM wines, including Raimund Prüm Essence and Solitär Riesling, S.A. PRÜM Blue Riesling Trocken, Wehlen Sonnenuhr-Prädikat Wines, Wehlener Sonnenuhr GG Dry Rieslings, Graacher Domprobst GG Dry Riesling, and their renowned “Stickies” dessert wines.
About Prestige Beverage Group
Prestige Beverage Group, a leader in the alcoholic beverage industry, develops and imports a global portfolio of wine and spirit brands, oLering consumers a diverse range of innovative, premium products. Founded in 1974 and based in Minnesota, Prestige Beverage Group’s portfolio includes brands such as Kinky Liqueur, Risata Wines, Windsor Canadian, Yes Way Rosé, Doña Paula, Devaux, 2XO Kentucky Straight Bourbon Whiskey, and Siempre Tequila. For more information about Prestige, please visit www.prestigebevgroup.com.
About S.A. PRÜM
S.A. PRÜM, a historic winery located in the Mosel region of Germany, is celebrated for its premium Rieslings. With a winemaking legacy that spans nearly 800 years, S.A. PRÜM remains dedicated to producing wines of exceptional quality and character. For more information about S.A. PRÜM, please visit www.sapruem.com.
