GUERNEVILLE, Calif. (July 15, 2024) – Korbel California Champagne launched its new ad campaign, which aims to redefine what a champagne occasion can be, and to simply celebrate celebrating with the people you love. This sentiment is brought to life by focusing on the classic sound of clinking champagne flutes in places where you might not expect it. “In culture we know that drinking champagne is generally predicated on fancy things and fancy occasions in fancy glasses, which is still all good. But there are so many other occasions to celebrate with Korbel – you don’t need a fancy event or a fancy glass. Our goal was to show this in an unexpected way and remind people that Korbel can be enjoyed in any kind of glass with a group of friends or one on one,” said Jason Bottenus, Group Creative Director, Carmichael Lynch.
“As one of the oldest and most recognized California champagne brands in the U.S., we feel we are in a prime position to help remind people of all of the occasions to celebrate with Korbel,” said Gary Heck, Korbel President, Chairman and Owner.
The campaign first aired its broadcast spots during Korbel’s sponsorship of the American Century Celebrity Golf Tournament, July 10-14. The campaign is also expanding into social, digital, and streaming.
View the :30 spot here.
About Korbel Champagne Cellars
Established in 1882 in Sonoma County’s Russian River Valley, Korbel® California Champagne produces the United States’ most popular méthode champenoise champagne. The true measure of Korbel’s success during its 142 years can be seen in the impact it has had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven California champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country’s most respected brandies.
About Carmichael Lynch
Carmichael Lynch offers a collaborative, holistic approach to marketing, media and creative strategies to help brands stand apart. Its work has been heralded by international award shows. They’ve earned Adweek Media Plan of the Year seven of the past 10 years. And its company culture has resulted in a multitude of honors, including a seven-time honor of Ad Age’s Best Places to Work, including in 2024. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York.
