July 11, 2024 – Breakthru Beverage and Treasury Wine Estates today announce their expanded partnership following the supplier’s completed acquisition of Daou Vineyards and strategic assessment and realignment of distributor partners.
“We are thrilled Treasury has deepened their relationship with Breakthru and we are prepared to realize the full potential of their portfolio across our footprint,” said Adam Pizer, SVP, Supplier Business Development, Wine. “Treasury’s premium portfolio presents a unique opportunity, full of brands with strong resonance with consumers, and we are excited to leverage our digital capabilities and expert team to accelerate their business.”
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
