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Seppeltsfield Snaps up Another Large Barossa Valley Vineyard for Luxury Wine Exports to China

July 11, 2024 – Seppeltsfield was established in 1851 in the Barossa Valley and is one of the most iconic wineries in Australia.

(Left to Right) Senator Murray Watt, CEO, Treasury Wine Estates – Tim Ford, Premier Li Qiang, Tourism Senator Don Farrell, The Randall Wine Group – Executive Chairman and Proprietor Warren Randall.

Seppeltsfield is owned by The Randall Wine Group, established in 1978, led by Executive Chairman and Proprietor, Warren Randall.

The Randall Wine Group is Australia’s largest private luxury vineyard holder spanning over 9230 acres, together with an expanding portfolio of luxury wine brands, including Penny’s Hill and Gemtree Organic Wines in McLaren Vale.

Today, Seppeltsfield has acquired a 230 acre Lyndoch vineyard in the Barossa Valley, from the ASX listed, Australian Vintage Limited, AVL.

The Lyndoch vineyard was previously part of the original Chateau Yaldara property, developed by Hermann Thumm in 1946.

The vineyard is planted to mature Shiraz, Cabernet Sauvignon, Mataro and Grenache and the entire crop with be crushed through the 1888 Gravity Flow winery at Seppeltsfield in 2025.

Since Chinese tariffs were removed from bottled Australian wines on the 28th March 2024, exports have skyrocketed, with Australian winemakers shipping $86M worth of wine to China in the first month.

Seppeltsfield’s strategic purchase of the AVL Lyndoch vineyard is to specifically feed the newly created demand for luxury Australian wine to China.

The Barossa Valley vineyard is the first vineyard sale in Australia after the tariffs, specifically purchased for export to China.

June was an intensive month of Chinese VIP visitation for Seppeltsfield.

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Seppeltsfield Executive Chairman and Proprietor, Warren Randall met with the number two in China, the Premier of the State Council, Qiang Li, the Chinese Minister for Trade, Wang Wentao, the Chairman of COFCO Corporation, Jun Lyu, the Chairman of COFCO Great Wall wines, Feng Gao, the Chief Winemaker of Great Wall wines, Zefu Li and the Chief Winemaker of Changyu Pioneer wines, Dr Li.

Seppeltsfield Executive Chairman and Proprietor, Warren Randall said:

“The AVL Lyndoch vineyard acquisition is a strong addition to our already dominant position in the Barossa Valley landscape”.

“China’s demand for luxury Australian wines prior to the tariffs was very strong and the Lyndoch Barossa Valley vineyard acquisition offered Seppeltsfield an opportunity to fortify our supply volumes of luxury wines for a thirsty market”

“Our vineyard holdings in the Barossa Valley now exceed 4,000 acres, growing 10,000 tonnes, producing nearly 10 million bottles of luxury Barossa Valley wine every year”.

Seppeltsfield and The Randall Wine Group achieved 100% sustainable certification in early 2023.

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