Napa, CA, May 29, 2024 – Copper Peak Logistics (CPL), a direct-to-consumer wine fulfillment, distribution, and logistics services company, has announced two promotions impacting its executive structure.
Merilee Anderson, formerly Vice President of Client Services, will now serve as Senior Vice President of Client Services. Stacey Heuer, formerly Vice President of Operations, has been named Senior Vice President of Operations.
“These promotions recognize the years of hard work and effort that Merilee and Stacey have contributed to CPL and the wine industry as a whole,” says Milton Cornwell, COO/Co-founder of CPL. “They’ve played a crucial role in creating a workplace where people can flourish, and they’re instrumental in providing our clients with white-glove fulfillment services.”
Both Anderson and Heuer are pioneers in the wine fulfillment industry. Prior to joining CPL, they coordinated client services and operations for one of the country’s largest wine clubs and call centers. In their respective roles, they fostered and grew the firm’s direct-to-consumer (DTC) program and helped to develop an internal compliance program.
Heuer left to join Copper Peak in 2006 and helped to plan the company’s launch. Anderson joined in 2008. As key members of CPL’s executive team, they have leveraged their institutional knowledge to introduce and refine the company’s personalized, client-centered vision to the Napa and Sonoma wine markets.
“Early in my career, I worked at a winery that was fulfilling orders in-house, and we had full control over our product,” Anderson says. “When we decided to outsource to a fulfillment house, we lost that level of personalization and customization. At CPL, we’ve always had that in mind: Growth shouldn’t mean losing that personalized touch.”
Heuer agrees.
“The vision we started with was that we would operate as an extension of each winery’s business — not as just a vendor or a partner, but as a true part of their organization,” Heuer says. “We really wanted to extend ourselves to help them grow and accomplish their goals. That was always our number-one priority.”
As Senior Vice Presidents, Anderson and Heuer will continue to coordinate their departments to serve each client effectively — and to manage CPL’s controlled growth as the company moves its operations to a new fulfillment center.
“Part of why we’ve been successful, I think, is that our departments have the same dedication to our clients,” Anderson says. “That’s not always the case in the wine business. But early on, we learned who we really are as a company, and we’ve really stuck to that vision.”
“Our company culture is absolutely essential for what we do.” Heuer says. “We want every member of our staff to understand what wine means from the client and the consumer’s point of view. This is actually somebody’s livelihood: It’s an art form, and we play an important part in it.”
About Copper Peak Logistics
CPL is a family-owned fulfillment company solely focused on the direct-to consumer wine shipping industry. CPL provides craftsmanship fulfillment services to the wine industry and craft beverage producers. CPL’s proprietary software provides user-friendly functionality to improve transaction visibility, increase productivity and is seamlessly integrated with all of the most popular e commerce engines and compliance resources. For more information, visit www.copperpeaklogistics.com.
