Marius Berlemann new Managing Director for wine & spirits portfolio
May 23rd – Exhibitor registration for ProWein 2025, International Trade Fair for Wines and Spirits, is now open online at www.prowein.com. The registration deadline is June 30, 2024 and admission and concrete allocation of hall space will then run until end of September 2024. ProWein will tale place from March 16 – 18, 2025 at the fairgrounds in Düsseldorf, Germany.
“With the motto Discover The Taste of Tomorrow we will head off into the future with a new look and feel plus tailor-made concepts. The linchpin here will be the condensed space allocation inside the eleven ProWein exhibition halls. Entirely in the interest of our exhibitors and visitors from throughout the world, we will arrange ProWein in a markedly more compact structure again like prior to the pandemic,” explained Peter Schmitz, Director ProWein. For visitors this has the advantage of shorter distances between exhibitors. This also goes hand in hand with a relocation of individual wine-growing nations. The ranges at ProWein 2025 will therefore be structured as follows:
- Halls 1 and 4: Germany
- Hall 5: ProSpirits
- Hall 7.0: Trendshow “same but different”
- Hall 9: Portugal & other European countries
- Hall 10: France
- Hall 11: Spain
- Hall 12: New World
- Halls 15 and 16: Italy
- Hall 17: Greece & Austria
ProWein trademark: focus on current trends
“Clear segmentation of ranges in the halls is as important to us as developing tailor-made concepts for our trade visitors and picking up and driving relevant industry trends. At the end of the day, this benefits both exhibitors and visitors alike. Accordingly, we constantly develop this concept further,” underlined Peter Schmitz. The trend shows and theme worlds, which are a central trademark of ProWein, should be mentioned here in particular:
- ProSpirits: This new brand world for spirits celebrated an impressive premiere at ProWein 2024. Filling all of Hall 5 and located in the immediate vicinity of the trend show “same but different” for the hip, urban bar scene, ProSpirits was all about spirits. Some 300 exhibitors from over 40 countries presented their products on around 5,500 square meters – 1,700 square meters more compared to the 2023 event – and thus impressively proved the potential of spirits.
- ProWein Zero: Only three years ago the “no-and-low” theme played virtually no role in the industry; the ProWein special show took up this topic and gave it additional impetus.
- Packaging & Design: The theme of alternative packaging with products such as PET wine bottles or recyclable aluminum cans experienced a similar development. The special show in combination with the Trend Hour Tastings by ProWein scouts Paula Sidore and Stuart Pigott provided extra impulses.
- Concept Store: The special show on marketing wine and spirits at the Point of Sale also debuted at ProWein 2024. An idea that is still in its infancy – but taking on more and more relevance.
ProWein will be rounded off by the themed worlds “urban gastronomy by #asktoni & ProWein”, the Champagne Lounge and corresponding guided tour “Champagne for the Future” as well as the ProWein forums. ProWein will also continue to proactively focus on business topics such as AI and sustainability.
New Managing Director for Wine & Spirits Portfolio
As of August 1, 2024, Marius Berlemann will be the new Managing Director Operative Trade Fair Business at Messe Düsseldorf, succeeding Erhard Wienkamp, who will retire at the end of July 2024. In addition to numerous leading world trade fairs, Marius Berlemann will also take over the Wine & Spirits portfolio with ProWein and, together with Michael Degen, Executive Director Messe Düsseldorf, and Peter Schmitz, Director ProWein, will form the new management team of the ProWein World family. After serving as Global Head Wine & Spirits and Director of ProWein from 2016 to 2019, Marius Berlemann assumed project and staff responsibility for Messe Düsseldorf’s entire portfolio in China as General Manager Messe Düsseldorf Shanghai Co. Ltd. which also includes ProWine Shanghai and Pro-Wine Hong Kong.
For further information on visiting or exhibiting at ProWein 2025, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/
