ROHNERT PARK, CA. (May 16, 2024) – Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the second issue of The Wine Industry Today, offering a fresh perspective on the current landscape facing wine industry leaders today.
Faculty contributors to the volume 2 include Economics Professors Chong Kim and Rob Eyler, Wine Business Professor InHaeng Jung and Wine Industry Faculty Member Joel Miller, Owner, Principle of ChateauHR. Contributing Board Members include Michelle Ausburn, CPA, Partner at BPM, Ron Rubin, Proprietor, River Road Family Vineyards and Winery and Nate Weis, Vice President of Winegrowing, Silver Oak & Twomey Cellars.
“Our first report released in the fall was well-received. In this issue we want to build on that success, outlining some of the headwinds while highlighting successful approaches to the complex problems of the wine industry today,” noted Ray Johnson, Executive Director of the Wine Business Institute.
The report is available online; a link to access the publication is available here: The Wine Industry Today.
About the Wine Business Institute
The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry leaders and the School of Business and Economics at Sonoma State University, the WBI provides research that informs industry best practices and program curriculum. For more information about degree and certificate programs or wine business research https://sbe.sonoma.edu/winebiz.
About Sonoma State University School of Business and Economics
The SBE is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature. Our commitment to sustainable business, diversity, social justice, and global partnerships echoes our core philosophy of purpose-driven leadership. As one of the 50 top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics. Many classes average fewer than 40 students, allowing close interaction between students and faculty.
