May 15th – ProWine Singapore 2024, the region’s leading trade fair for wines and spirits, concluded this year’s edition with a record-breaking 14,907 trade visitors, a significant increase of approximately 40% compared to the 2022 edition, reaffirming ProWine Singapore’s position as the leading platform for the wine and spirits industry in the region.
Diverse and High-Quality Visitors
Occupying over 1,600 square meters, the four-day event welcomed a diverse mix of local and international visitors, with around 65% of attendees coming from Singapore and 35% from overseas. Among the attendees were industry professionals, business owners and enthusiasts eager to explore the wide range of offerings presented by over 200 exhibitors from around the world.
Daryl Lim, Director of TWT Beverages and visitor of ProWine Singapore 2024, highlighted the value of the trade fair for businesses: “I come to ProWine Singapore every edition to find new suppliers for my wine and spirits business. This year, the variety of exhibitors exceeded my expectations, and I have already made valuable connections that will help grow my business.”
National Pavilions, country groups and Exhibitor Diversity
Exhibitors at ProWine Singapore 2024 were pleased with the significant number of diverse, high-quality visitors, emphasizing the valuable networking opportunities with regional importers, distributors and trade visitors. Attendees travelled from various countries, including Malaysia, Thailand, Vietnam, Indonesia, and the Philippines, reflecting the event’s regional importance.
The range of exhibitors and countries on the show floor underscores Singapore’s commitment to promoting diversity in the wine and spirits industry. Participants came from 27 nations, including Australia, Armenia, China, Italy, Kazakhstan, South Korea, Sweden, and Portugal. Renowned brands such as Cantine Sgarzi Luigi, Minelnico Organic Wines, Obstkeltera van Nahmen organic, Peter Mertes, Clonakilty Distillery, and Bobal San Juan were showcased, contributing to ProWine Singapore’s international significance.
ProWine Singapore 2024 also featured seven national pavilions and country groups, including first-timers Germany and Ireland, as well as France and Singapore and the largest representation from Spain featuring three Spanish provinces – Catalonia, Castile and Leon and Utiel Requena of Valencia Province
Ressa Anggraini, Export Manager at Pt Pulau Rempah Indonesia, participated in ProWine Singapore for the first time: “We attended ProWein in Düsseldorf earlier this year and are thrilled to continue our journey to be exhibiting at ProWine Singapore 2024. Our product, East Indies, pays homage to Indonesia’s rich history of spice and adventure. Long known as the ‘Spice Islands’, we source some of the most exotic and flavorsome botanicals from across Indonesia to make our small batch of handmade distilled gins in Bali. Our goal is to put Indonesian spirits on the map, and we felt we achieved this from the excellent feedback we received at ProWine Singapore. We are actively seeking partners to expand our brand in the Asia-Pacific region, including Southeast Asia’s cocktail hub Singapore, and ProWine Singapore has proved to be a great platform to do just that.”
“We have met many industry professionals from Singapore and the region,” said Dennis Bejedal, Founder & Master Distiller of Nordbotten Destilleri AB Sweden. “Singaporeans love the flavors of Sweden and appreciate the design of our packaging. ProWine Singapore has provided valuable opportunities to connect with the retail and hospitality sectors. We look forward to forging new relationships and partnerships.”
New Zones and Programs
In addition to the exhibitors’ products on display, this year also included the inaugural ProWine Singapore Awards as well as two new zones – ProWine Zero, presenting over 25 products of no and low-alcohol wines and spirits, and the ProSpirits zone with 16 exhibitors featuring craft and artisanal spirits.
Rebecca Forwood, Director of Free Spirit, Singapore’s largest distributor of no-and-low alcohol wine and spirits, emphasized the growing demand for alcohol-free drinks: “We have been working in the alcohol-free sector for four years now, and ProWine Singapore has been instrumental in helping us reach a wider audience. We have seen a lot of interest, especially visitors from neighboring Malaysia, Indonesia, and the Philippines. We look forward to participating in ProWine Singapore in the coming years.”
Exploring Industry Trends: Masterclasses
The event also marked the return of its exceptional masterclass program, allowing attendees to participate in a series of masterclasses led by esteemed Masters of Wine (MW) and industry experts, covering a wide range of topics. These masterclasses provided valuable insights into industry trends and innovations. Participants explored the versatility of Pinot Grigio, a popular white wine grape, delving into its various styles and characteristics. A masterclass on Japanese Craft Spirits introduced attendees to the unique flavors and production methods of Japanese spirits. Another session focused on Irish Spirits, providing an in-depth exploration of Ireland’s diverse range of spirits and their rich cultural heritage.
Discussions on the latest trends in the no- and low-alcohol beverage sector were led by Singapore’s Andrew Pang of Bar Spectre and Stefanie Goh of Distilled LLP, both offering insights into these rapidly growing industry segments. Another well-attended session was by industry stalwart Patrick Sng, CEO of One Minor Group, who shared expert insights and strategies for the wine and spirits trade. According to Sng “It was an excellent platform for industry players looking to gauge market dynamics and exchange ideas, sharing expert insights into the latest trends in the wine and spirits industry. I was pleased to contribute insights, both in technical and commercial aspects.” Attendees also had the opportunity to explore strategies for reducing waste and promoting sustainability in the wine and spirits industry in a masterclass on Circular Economy and Sustainability.
For Sacha Venus, Chef and Entrepreneur at Bread(ed) Singapore, who attended the tasting session on non-alcoholic wines led by Amanda Thomson, Founder of NoughtyAF – the world’s first premium non-alcoholic wine portfolio, “It was an invigorating session. As a chef, food ambassador,and advocate for sustainability, it was a pleasure for me to taste a variety of alcohol-free wines and champagne. It inspired a list of potential food pairings, and I look forward to exploring these opportunities. Each wine offered a different note, flavor, and texture—a delight to the senses.”
ProWine Singapore Awards 2024
Another highlight this year was the inaugural ProWine Singapore Awards 2024. The awards encompassed three foundational pillars—education and training, experience and engagement, and trade. Spanning nine distinct categories, the Awards honored innovation, expertise and commitment within the global wine and spirits community. The panel of judges included renowned Singapore drinks journalist Nimmi Malhotra, Edward Ching and Daniel Goh; Jessie Khoo-Gan, General Manager of Dao by Dorsett AMTD Singapore in Shenton Way; Ang Shih-Huei, Board member of Sentosa Development Corporation, and Master of Wines Jonas Tofterup.
Winners included The Beverage Clique Academy for The Best Wine & Spirits Education Programme and Howard Chang Tse Hao for the Best Emerging Wine and Spirits Talent. 67 Pall Mall won two awards including Best Wine & Spirits Establishment as well as Best in Glass – Wine & Spirits List. Future-forward sustainable bar FURA won the Best Emerging Wine & Spirits Establishment title. ASAP & CO, a halal-Muslim steakhouse at Telok Ayer, won the Best No-Lo Beverage List.
Among this year’s winners was Makoto-Ya, a leading importer, exporter and wholesaler of Japanese food and beverage products, who was ranked in the “Top 10 Wine and Spirits Importer” award. “We are deeply grateful to ProWine Singapore for this prestigious award. Over the past two years, we have worked tirelessly to establish ourselves in the industry, and this recognition validates our commitment to excellence. As the leading distributor of Japanese food & beverages, winning the Top 10 Wine and Spirits Importer Award is a testament to our capabilities and dedication. ProWine Singapore has provided us with an exceptional platform to showcase our offerings and expand our reach. This award is not just an acknowledgement of our strength but also highlights our ability to bring the essence of Japan to the rest of the region,” said Stephanie Ng, Head of Marketing and Business Development Makoto-Ya Singapore.
In another Awards ceremony which also took place during the exhibition, ProWine Singapore in collaboration with the drinks business Asia recognized two drinks companies for their outstanding work in sustainability and their pioneering eco-conscious ways of doing business. “Celebration of Sustainability” was awarded to exhibitors Bobal de San Juan from Spain and ClonaKilty Distillery from Ireland.
The next edition of ProWine Singapore is scheduled to take place from April 21 – 24, 2026, at the Singapore Expo. For further information on visiting or exhibiting at ProWine Singapore 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowine-singapore.com and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/
About ProWine Singapore
As part of the ProWein World Series of leading wines and spirits trade fairs under the Messe Düsseldorf group, ProWine Singapore is Southeast Asia’s flagship event jointly organized by Messe Düsseldorf Asia and Informa Markets. A pivotal B2B marketplace connecting international wine and spirits producers and distributors with the hospitality sector, retailers, and industry professionals, the specialist trade fair facilitates market expansion opportunities, showcases diverse labels and products, and offers educational and learning opportunities to the dynamic Southeast Asian market. For more information, go to: www.prowine-singapore.com | Follow ProWine Singapore here: Instagram | Facebook | LinkedIn | Youtube
About FHA-Food & Beverage (co-located with ProWine Singapore)
The platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source high-quality, new-to-market drinks, fresh produce, and services across these key profiles – Food & Beverage and Technology & Services. The majority of exhibitors participating in FHA-Food & Beverage are renowned manufacturers and brands. For more information, please visit https://fhafnb.com/ Socials: Facebook | LinkedIn | Instagram | YouTube | FHA Insider – #FHA
About Messe Dϋsseldorf Asia
Messe Dϋsseldorf Asia is a subsidiary of Messe Düsseldorf GmbH in Germany, one of the world’s leading trade fair organisers responsible for organising more than 20 global No. 1 exhibitions held in Düsseldorf, Germany. With extensive expertise in organising trade fairs in Southeast Asia since 1995, Messe Dϋsseldorf Asia’s diverse portfolio includes sectors such as medical and healthcare, workplace safety and health, packaging, printing, plastics, wine and spirits, and more. For more information, visit mda.messe-dusseldorf.com
