May 14th – Avaline, now in its fourth year in the market, is experiencing substantial growth, surpassing $23 million in US retail sales and expanding its presence across over 24,000 points of distribution. This growth places Avaline among the top performers in the industry, with an impressive +80.4% increase YoY and securing the position as the #2 scanning organic wine in US retail. [L52wks ending 4/20/2024, IRI MULO, SPINS Natural Enhanced, and Nielsen Combined Liquor]
In response to this significant growth, Avaline has expanded its sales team with the addition of two new National Account Directors, alongside the four Sales Director roles established last year. Matt Szura, Avaline’s VP of Sales, emphasizes the importance of aligning with key distributor partners, RNDC and Winebow, to deliver tailored market programs to retail partners that include Kroger, Sprouts, Total Wine & More, Target, and Whole Foods Market.
The latest additions, Erin Ostrem and Tania Aloma (Olander), bring extensive expertise in industry and retail chain channels. Erin Ostrem will focus on grocery-based retail national accounts, targeting retailers including Kroger, Albertsons/Safeway, Whole Foods Market, Sprout’s, Natural Grocers, and Trader Joe’s. Tania Aloma will oversee mass-merchandising, drug, and club accounts, focusing on retailers such as Target, Total Wine & More, Walmart, Costco, Rite-Aid, and wine.com. Both Erin and Tania will also collaborate closely with the Avaline Sales Directors to execute strategic national distribution and planner activities.
This expansion follows Avaline’s strategic initiative in 2023 to bolster its sales force, which included the appointment of Sales Directors in key markets. Yujin Jones, the existing Sales Director overseeing the South East, has been joined by Pam Kotsaftis in New Jersey, Ashley Zielenska in Illinois, and Jennifer Zemanek in California.
Avaline’s focus on enhancing its sales infrastructure reflects its commitment to providing exceptional service to retail partners and adapting to market demands. With a strengthened team in place, Avaline is poised for continued growth and aims to solidify its position as a leader in the ultra-premium and organic wine segment.
ABOUT AVALINE
Avaline is a wine company founded in 2020 by Cameron Diaz and Katherine Power that is raising the industry standard by making organic wine more accessible without sacrificing taste. The brand offers a thoughtful collection of crowd-pleasing favorites that are made with transparency—all Avaline wines are made from organic grapes, low in sugar and sulfites, vegan, and free from added concentrates, with their ingredients and nutritional information listed right on the label. Avaline is available in retail stores nationwide and direct to consumer via drinkavaline.com.
