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The Wine Business Institute Announces Summer Certificates and Courses


ROHNERT PARK, CA. (May 1, 2024) – Sonoma State University’s (SSU) Wine Business Institute (WBI) announces its summer 2024 offerings of wine business certificates and courses. Designed to foster success in the dynamic wine industry, these programs offer comprehensive insights into various facets of wine business, including marketing, sales, finance, and production.

Courses are accessible online globally, taught by industry experts, and include hands-on learning and networking opportunities. They can be taken individually or towards certificate completion.

Wine Business Management Certificate: ‘DTC Marketing & eCommerce for the Wine Industry’ (May 21-July 16, ’24), taught by Ben Kraemer, dives into Direct-to-Consumer marketing, eCommerce, and digital channels to promote wine sales and customer loyalty. 

Wine Business Management Certificate: ‘Foundation in Wine Business Management’ (June 13-July 11, ’24), led by winemaker Mike Kush, explores fundamentals of grape growing, winemaking, marketing, distribution, and legal aspects of the wine industry.

Wine Industry Finance & Accounting Certificate: ‘Financial Management and Strategy’ (June 26-Aug 21, ’24), instructed by Jared Dalton, provides an overview of financial structures, planning, and analysis techniques crucial for wine business success.

Wine Business Management Certificate: ‘Strategic Wine Club Management’ (July 11- Aug 8, ’24), again with Ben Kraemer, offers strategies for wine club design, execution, and growth.

Wine Business Workshops: ‘Winery Compliance’ (July 26, ‘24, 8 am- 4 pm in person) led by Alicia Cronbach who will guide participants through the essentials of Trade Practice Compliance.

For more information, please visit the WBI website.

About the Wine Business Institute 

The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry leaders and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. For more information about degree and certificate programs or wine business research  https://sbe.sonoma.edu/winebiz.

About Sonoma State University School of Business and Economics (SBE)

The SBE is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature. Our commitment to sustainable business, diversity, social justice, and global partnerships echoes our core philosophy of purpose-driven leadership. As one of the 50 top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics. Many classes average fewer than 40 students, allowing close interaction between students and faculty.