“Amarone Fine and Contemporary: Exploring Elegance in 2009 and 2019 Vintages.” After the usual meeting and tasting at the Antica Bottega del Vino with the students of the Vinitaly International Academy, held on April 8th, the Famiglie Storiche Association will attend the Veronese event with an international masterclass, guiding the audience through the 2009 and 2019 vintages of Amarone. Focusing on the German-speaking market for autumn activities
Verona, April 12th 2024 – Famiglie Storiche, the association of 13 Amarone producers from Valpolicella (Allegrini, Begali, Brigaldara, Guerrieri-Rizzardi, Masi, Musella, Speri, Tedeschi, Tommasi, Tenuta Sant’Antonio, Torre d’Orti, Venturini, Zenato), established in 2009, presents itself at Vinitaly 2024 with a masterclass titled “Exploring elegance in 2009 and 2019 vintages”, aimed to offer a journey and comparison between two particularly important vintages for both Amarone wine and the Association. The Veronese event marks the commencement of the initiatives in which it will be involved; after last year’s tour in the United States, 2024 will be dedicated to another important reference market, namely the German-speaking sector, with two significant events during Autumn in Zurich, Switzerland, and Hamburg, Germany.
“Raising awareness of Amarone means discovering a contemporary and refined wine, worthy of its consideration as a true ‘fine wine – says President Pierangelo Tommasi – Our presence at Vinitaly offers us an unparalleled international platform to present our vision of Amarone to a global audience of industry professionals.”
On April 16th at 11:00 am in the Tulip Room, will be held the masterclass “Exploring elegance in 2009 and 2019 vintages” conducted by journalists Othmar Kiem and Simon Staffler from Falstaff magazine. The masterclass primarily targets Italian and foreign press and operators, with a tasting of 13 Amarones, one from each winery.
“he Amarone della Valpolicella is unquestionably one of Italy’s great red wines. With its fruitiness and opulence – says Othmar Kiem – it is already very intriguing as a young wine. However, it is often overlooked that Amarone can also undergo an excellent maturation, developing elegance and complexity. Even after three or four decades of aging, the wines are wonderful. This means added value.”
“Amarone is one of the most important Italian red wines of all time – continues Simon Staffler – It is time for it to be considered more than just a ‘fine wine’, but also a true fine ‘collectible wine’. Adapting to the modern consumption habits of the ‘customers of tomorrow’ is necessary, however, without too frequent or drastic changes in style, otherwise the identity of a territory risks being diluted or even lost. Historic Families have always been committed to maintaining this identity, and in doing so, they deserve our utmost attention.”
The activities schedule includes two appointments in Autumn, one in Zurich and one in Hamburg, where the Historic Families Association, in collaboration with Vinum and Falstaff magazines respectively, will present seminars and tastings dedicated to journalists and industry operators.
“Switzerland is an important market for high-quality and collectible wines such as Amarone, thanks to its sophisticated wine culture and high purchasing power.” – comments Luca Speri, vice president.
Giuseppe Rizzardi, vice president, adds: “Germany is historically an important market for Valpolicella wines, where Amarone remains known and appreciated for its unique history and contemporary style”
“The Amarone della Valpolicella is undoubtedly one of the great red wines of the world: unique in its style, fruity and noble on the nose and palate, and with an aging potential that constantly surprises” – says Christian Eder of Vinum magazine – Wine connoisseurs in Switzerland have appreciated Amarone for decades, making Switzerland an export market of paramount importance for Valpolicella wines, which have always combined nobility and drinkability: first and foremost, of course, the king of the region’s cellars, the Amarone della Valpolicella DOCG”
Finally, In the program of the Historic Families producers, there is synergy between wineries, which will remain open to visitors throughout the summer season, offering a unique wine tourism experience that celebrates the beauty and culture of Valpolicella. This synergy, encompassing viticulture and tourism significantly contributes to economic growth and the enhancement of the local heritage, promoting both the sustainability and the well-being of the entire community.
Famiglie Storiche
Famiglie Storiche is the Association created in June 2009 by the union of 10 historic producers in the Valpolicella region. Today it includes 13 members, all of which are prestigious wineries that have been active ambassadors for several generations of “the world of Amarone”: Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Torre D’Orti, Venturini and Zenato. These Families, who together bring to fruition a heritage consolidated by each of them over the course of time, as well as a constant commitment to quality in promoting the exceptional wine that goes by the name of Amarone, all have their roots in the fundamental values of history and craftsmanship, expressed in a whole host of different ways. Their efforts are aimed at making known and safeguarding not only their wines, but also one of Italy’s most strategic wine production zones, Valpolicella.
Famiglie Storiche represent:
History: they have belonged to the world of Valpolicella for a great many years and they are deeply rooted in it.
Passion: more than just vine-growers, they are custodians of their terroir.
A Project: the Association was created with the precise goal of bearing witness to the values of a region and a denomination that have no equal anywhere in the world.
