New York, NY – April 9, 2024 – New Zealand Winegrowers, the national organization representing the thriving grape and wine sector of New Zealand, proudly announces its collaboration with Morgan Perry Public Relations (MPPR) to enhance its visibility and engagement across the United States.
Morgan Perry brings over 15 years of expertise as an accomplished publicist within the wine sector. With a proven track record, she has collaborated with numerous wine regions and brands, consistently elevating their visibility and awareness in the U.S. market. Joining Morgan Perry on the account is Sicily Cronin, a seasoned public relations professional with a wealth of experience spanning the lifestyle and wine sectors.
Reflecting on her recent visit to New Zealand, Morgan Perry shares, “Exploring the diverse wine regions of New Zealand left an indelible mark on me. I’m genuinely thrilled to collaborate in spreading awareness about the exceptional wines and unique terroirs I had the pleasure of experiencing.”
MPPR will work closely with Ranit Librach, the U.S. Market Manager for New Zealand Winegrowers, in order to help amplify a unified New Zealand Wine message. The campaign includes year-round public relations initiatives, assisting New Zealand Winegrowers with key campaigns, strategic events and forging impactful partnerships, as well as an educational trade and media event in New York City this fall.
The United States stands as New Zealand’s largest export market, accounting for 35% of export wine volume. With a remarkable compound annual growth rate of +9.4% over the past decade, the U.S. market presents boundless opportunities for the New Zealand wine industry’s continued expansion.
Expressing enthusiasm for the partnership, Ranit Librach comments, “The U.S. market holds immense potential for New Zealand Wine, and we’re delighted to have Morgan and her team onboard to enhance our presence and resonance across the nation.”
Marking the commencement of this exciting collaboration is the “Pour Yourself a Glass of New Zealand” campaign, where globally New Zealand Winegrowers encourage white wine lovers to celebrate the three international white wine days that fall in the month of May.
