Home Industry News Releases Big Hammer Wines Credits Excellent Customer Service and Referrals for Momentous Growth

Big Hammer Wines Credits Excellent Customer Service and Referrals for Momentous Growth


The 200% Increase in Business is Being Led by Word-of-Mouth Referrals and Five-star Testimonials from Customers   

SAN DIEGO, CA — March XX, 2024 — For 15 years, you’ve been able to visit the online retailer for exceptional wines at an incredible value, Big Hammer Wines, and choose from selections personally curated by Italian wine expert Greg Martellotto, who has tasted upwards of 5,000 wines per year for the past two decades. This year, more wine lovers than ever before have discovered the website and it’s not due to an extensive advertising budget. Rather, it’s credited to word-of-mouth testimonials from customers through social media and in-person. 

The retailer, which keeps its prices low with the help of sister wine import company One Vine Wines, has reported a 200% increase in its year over year sales. Furthermore, in each of the last 6 months, sales revenue has increased month after month propelling the company to its highest sales numbers ever. Hundreds of first-time customers are being driven to the site every week through word-of-mouth and on social media. Once they discover Big Hammer Wines, they’re hooked. The online retailer boasts an unusually high customer return rate of 70%. Based on the thousands of 5 star testimonials, customers state this is largely because of the high quality wines and the importance the company places on customer service. 

“Going back to the basics with customer service, as well as exploring new avenues, has really opened the door to a whole new customer base,” said Greg Martellotto, owner of Big Hammer Wines, “People want better wine. They are bored and tired of the same brands from the same six companies that sell grocery store branded wines. They just don’t know where to start and that’s why being accessible to answer all of their questions is so important.”

Customers searching for a wine can also visit the AI Sommelier to get quick and easy recommendations based on regions, their preferences, what they’re cooking for dinner, etc. If they still have questions, the “Speak With Us” option allows them to start a FaceTime call. They can also reach out via phone call, email, or message on social media. Customers are guaranteed a response within 24 hours and if they are displeased with the product, Big Hammer Wines goes to extensive lengths to correct it. Making a multitude of quick and easily accessible human and AI-assisted services for customers needing assistance has proven to be a successful approach.

That said, quality service must be accompanied by an equally valuable product. The process of wine selection for Big Hammer Wines is extensive and scrupulous. Of the over 5,000 wines tasted globally each year, only 4% make the cut. This means the best wines from places like Napa Valley, Bordeaux, Burgundy, Tuscany and Piedmont can be shipped right to your doorstep. 

For more information about Big Hammer Wines, please visit https://www.bighammerwines.com/.  


With personal relationships with family-owned growers in Italy and France who owner Greg Martellotto visits several times a year, Big Hammer Wines has access to wines you won’t find in grocery stores. Big Hammer (consumer brand) and B2B partner One Vine Wined are unique, direct import and distribution companies, both founded by Martellotto. The Big Hammer location is an event space available for rent and offers wine education classes and tastings. One Vine Wines provides B2B distribution and also is able to white label wines for businesses looking to start their own wine club. Martellotto is 1 of 300 people, worldwide, with a distinction from the Vinitaly Academy as an Ambassador of Italian wine. He also owns Martellotto Winery, an award winning winery in Santa Maria. For more information, please visit bighammerwines.com.