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Napa-Based Crimson Wine Group Announces Promotions and Role-Shifts Within Its Executive Leadership Team


March 18th, 2024 – NAPA, Calif. – Crimson Wine Group (OTCQB: CWGL) is announcing a new structure to its Executive Leadership team, including multiple promotions, that will allow the commercial teams to work as one and ensure both the company and its portfolio brands’ future growth.

Alexis Walsh has been promoted to Executive Vice President, Consumer & Revenue Growth. In this newly created role, Walsh will drive all sales and marketing initiatives for all channels, allowing her to focus the teams on Crimson’s consumer-led approach by targeting and nurturing consumers whose core needs and interests align with Crimson’s brands, uniting the DTC, Ecommerce and Wholesale ambitions. Walsh joined Crimson in 2020 as Senior Vice President of Sales & Marketing.

Reporting to Walsh in DTC leadership, Tracey Hoff was promoted to Senior Director of Estates and Hospitality.  Hoff will oversee all aspects of Crimson’s tasting rooms and events business. Hoff joined Crimson in 2019 as the Estate Director for Pine Ridge Vineyards.

Alexa Fox has been named Vice President of Commercial Insights and Digital Growth. This role realignment will allow Fox to lead the digital revenue and wine club teams, commercial insights, and demand planning, and will allow her and her team to dive deeper into consumer opportunities across all channels while driving revenue growth in the DTC digital space. Fox joined Crimson in 2020 as Vice President of DTC & Revenue Marketing.

“The newly restructured team will further cement Crimson Wine Group’s competitive position, while fostering the growth of the Company and its portfolio of brands,” said Jen Locke, Crimson’s Chief Executive Officer. “The changes in our structure will help ensure that Crimson Wine Group’s commercial teams are optimized to successfully execute critical initiatives.”

About Crimson Wine Group

Crimson Wine Group owns and operates a collection of luxury wine brands from seven estate-based, boutique wineries located in the finest winegrowing regions of California, Oregon and Washington. Established in 1991, the Company has assembled a portfolio of highly acclaimed producers, including Pine Ridge Vineyards (Napa, CA), Seghesio Family Vineyards (Healdsburg, CA), Chamisal Vineyards & Malene Winery (San Luis Obispo, CA), Archery Summit (Willamette Valley, OR), Seven Hills Winery (Walla Walla, WA), and Double Canyon (Horse Heaven Hills, WA). All wines are sold in the Direct to Consumer and Wholesale distribution channels in the United States and in 30 export countries. Crimson Wine Group is a member of the International Wineries for Climate Action (IWCA) initiative, along with 25 other global wineries, committed to achieving carbon neutrality by 2050. To learn more, please visit www.crimsonwinegroup.com