February 8th – Josh Cellars, America’s #1 premium U.S. table wine, has announced the launch of its latest innovation, Seaswept (SRP: $15.99). A crisp, easy-to-drink white wine, Josh Cellars Seaswept is refreshing the rules of the traditional wine drinking occasion, created to be enjoyed away from the table as an outdoor, warm weather drink. Seaswept began rolling out nationally in January, with full distribution planned for the spring and summer months.
Josh Cellars Seaswept was developed to brighten daytime occasions with friends. With grapes from the cooler growing regions of California, it combines two of the most refreshing and easy-to-drink white wine varietals, Sauvignon Blanc and Pinot Grigio. Seaswept boasts vibrant aromas and flavors of citrus and blossom, green melon and cut grass. With an ABV of only 11.5%, it is a perfect light accompaniment to warm, sunny days.
“Consumers deserve delicious wine with fewer rules,” said Deutsch Family Wine and Spirits President, Tom Steffanci. “With its low alcohol and light, crisp flavor, Seaswept is perfect for occasions where people often opt for a light beer or seltzer, such as at the beach, pool or home barbeque.”
The launch of Josh Cellars Seaswept addresses an increasing challenge within the wine industry to better meet the needs of younger LDA drinkers. While wine is sometimes viewed by this cohort as less approachable, this new innovation from Josh Cellars is designed to meet the needs of Gen Z LDA and Millennial consumers. Seaswept is a perfect complement for casual gatherings with friends. According to the Harris Group, three in four millennials choose to spend money on experiences or events, rather than material possessions. During the warm weather months, that translates to more daytime occasions that call for refreshing, easy-to-drink and lower alcohol options.
This latest innovation from Josh Cellars comes on the heels of the brand’s recent release of Hearth Cabernet Sauvignon, a higher ABV Cabernet Sauvignon geared towards another unique wine occasion – intimate after dinner gatherings with close friends and family. Since its launch in February of last year, Josh Cellars Hearth has become #1 New Item in all of wine, with value sales in excess of $9 million[2]. As the fastest growing premium wine brand in the US, innovation has been a key growth driver for Josh Cellars, helping drive the brand to consistent double-digit growth for the past five years. With light and bright white wine varietals including Sauvignon Blanc and Pinot Grigio leading wine category growth, Josh Cellars predicts Seaswept will delight consumers and accelerate Josh Cellars’ growth.
Josh Cellars Seaswept is available for purchase now on JoshCellars.com and will be on shelves at retailers nationally soon.
