New wine offerings reimagine the art of celebration with intentionality and gratitude at the center
Dallas, Texas, February 8, 2024 – BuDhaGirl, the lifestyle brand behind the ever-popular All Weather Bangles®, announced today its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines. The new wine portfolio offers premium California Brut, Demi-Sec and Sparkling Rosé. The wines are available for purchase at www.budhagirlsparkling.com and at select retailers.
Founded in 2013, the BuDhaGirl brand was built on the belief that life’s everyday routines can be transformed into meaningful rituals, a philosophy it’s now applying to BUDHAGIRL Sparkling Wines and the art of celebration. By taking a moment to breathe, be present and express gratitude for both the big milestones and daily moments in life, a meaningful ritual of celebration is created. It brings a sense of belonging, connecting us to ourselves, our people and our intentions.
“A vital element of the BuDhaGirl brand DNA is the focus on meaningful rituals and the benefits they bring to our lives. Rituals are simply small, contemplative ceremonies that help us be both present and intentional in our attitudes and actions each day,” said BuDhaGirl founder & CEO, Jessica Jesse. “It is the bedrock of our brand and universally applicable to categories far beyond jewelry. BUDHAGIRL Sparkling Wines is our latest step in sharing the beauty and purpose of ritual by instilling the BuDhaGirl values into the art of celebration. What better way to do that than with sparkling wine?”
BUDHAGIRL Sparkling Wines are thoughtfully crafted in Healdsburg by premier California Sparkling Wine producer Rack & Riddle using the methode champenoise for refined, but lively bubbles. The BUDHAGIRL Sparkling Brut and Brut Rosé are blends of Pinot Noir and Chardonnay, while the BUDHAGIRL Sparkling Demi-Sec is primarily Chardonnay with a touch of Pinot Blanc. These award-winning wines engage all the senses, from the first “pop” of the bottle to the aroma, flavor and tantalizing sensation they deliver. Presented in feminine, yet uniquely bold bottles adorned with a gold dragon, BUDHAGIRL Sparkling Wine is the physical embodiment of every BuDhaGirl—strong, contemplative, joyful and present.
BUDHAGIRL Sparkling Wine is the next phase in bringing the BuDhaGirl vision of Mindful Glamour® into practice. Beyond wine, the brand plans to share its philosophy through diverse products and experiences across new categories in the years to come.
To learn more about BUDHAGIRL Sparkling Wines, visit the BUDHAGIRL Sparkling website at www.budhagirlsparkling.com or on social media at @budhagirlsparkling.
About BUDHAGIRL Sparkling Wines
BUDHAGIRL Sparkling Wine is a new brand of sparkling wines, from the BuDhaGirl Lifestyle brand, that believes in the art and ritual of celebration—taking a pause to breathe, be present and express gratitude in commemorating both the big milestones and the daily moments in life. Founded by Jessica Jesse, a contemplative practitioner, luxury retail expert and creative powerhouse, the BuDhaGirl brand believes life’s everyday routines can be transformed into meaningful rituals. BUDHAGIRL Sparkling Wines offers traditional Méthode California Brut, Demi-Sec and Sparkling Rosé. To learn more about BUDHAGIRL Sparkling Wines, visit the BUDHAGIRL Sparkling website at www.budhagirlsparkling.com or on social media at @budhagirlsparkling.
