February 8th – Woman-owned wine club Belle & Bottle announced the formation of Belle & Bottle Social, an innovative platform dedicated to creating a vibrant community for women who share a passion for wine. Wineries, wine retailers, travel & hospitality organizations and industry associations will be able to connect directly with women who want to purchase and learn about wine through an online community and in-person events hosted by Belle & Bottle Social.
A majority of the wine purchased in the US is by women, increasingly to a younger, diverse audience. Yet even with the majority of the wine purchasing power, women are not equally represented in top positions in the industry – from critics to winemakers, to winery owners, to retailers and top industry organizations. By amplifying the talent, craft, and voices of women in wine, Belle & Bottle aims to change that reality with Belle & Bottle Social. Belle & Bottle Social gives consumers a place to learn about what is trending in the world of wine from a diverse, female perspective.
Key Features of Belle & Bottle Social:
- Raise Your Professional Profile: Belle & Bottle Social offers winery and wine retail professionals an opportunity to connect directly with consumers, helping to raise brand awareness and promote products and events. It’s also a way to expand your professional network through our online community, member directory, and special events hosted for VIP and Pro level members.
- Share Your Expertise: Belle & Bottle Social is a platform for our partners to provide articles, videos, and expert-led sessions that help members to enhance their wine knowledge and refine their tasting skills even further.
- Find Your Tribe: Belle and Bottle Social Club Members can connect with fellow wine enthusiasts through forums, live events, and virtual tastings, creating a dynamic and supportive community for sharing experiences, recommendations, and passion for wine, food, travel, and other interests.
- Connect Wine Businesses Directly to Belle & Bottle Community: Report after report shows overall wine sales losing ground to other beverages. Social was built to talk and relate to the new wine consumer. Small businesses fight an uphill battle being seen and remembered: drowned out by large wine corporations, holding on to placements and getting marketing dollars utilized effectively. Bypass the middleman and speak directly to an engaged audience through featured content, education and storytelling.
Founder Laura Huston expressed excitement about the platform’s launch, stating, “Belle & Bottle Social is more than just a community – it’s a celebration of the diverse world of wine and the talented women who contribute to its richness. We believe in fostering connections, supporting small businesses, and creating a space where every woman who loves wine feels seen, heard, and celebrated.”
She adds: “In a world that is increasingly polarizing, we wanted Belle & Bottle Social to be a welcoming space for women to engage over topics that they care about, bring us together, and create lasting connections.”
Sign up for Belle & Bottle Social here
About Belle & Bottle Social
Belle & Bottle Social brings together women who share a passion for wine, food, and travel with small production winemakers, boutique wine retailers, and hospitality focused women-owned businesses. Through curated experiences, community engagement, and connections with industry experts, Belle & Bottle Social is a unique and enriching community for women looking to explore, learn, and connect. Founded by Laura Huston, who established the Belle & Bottle Wine Club and Wine Awards as a way to connect small production wineries with wine consumers in the US. Belle & Bottle Foundation works in concert with the company to further the cause of empowering female entrepreneurs. Learn more and join the community at belleandbottle.com
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