The airline completes the selection of wines on its Air menu with the ecological, sustainable and vegan rosé from Spain’s leading canned wine brand.
The agreement reached with Gateretail guarantees coverage of the entire fleet, which means an average of 12 million passengers per year.
Barcelona, January 2024 – Owned by the company Mindful Drinkers, the Spanish brand of canned wine Zeena has started the year in style, introducing itself at “Air”, the Air Europa attractive menu on board. Mediterranean in style, it is designed by the world’s leading airline retailer Gateretail with the intention of offering passengers gastronomic experiences that are as delicious as they are innovative, and committed to the environment.
Born in 2020, ZEENA is the Spanish brand of reference that produces the most natural, versatile and sustainable canned wine. Prioritizing the quality of its raw materials and its strong environmental commitment, it produces young organically grown wines, free of additives and added sugars, and with vegan certification. In addition, they are packaged in recycled and 100% recyclable aluminum cans, protecting the contents with an internal VINSAFE film that keeps aroma and flavor unaltered. For all these reasons, and for reducing transport and storage costs by being lighter and easier to move than glass, it is the perfect option for pairing any of the proposals on the Air Europa in-flight menu.
The first reference chosen was one of the brand’s top sellers, Zeena Rosé, as it is a differentiating, innovative and incremental product that enriches the range as a whole. It is made from red Garnacha from Terra Alta (Catalonia), with a delicate salmon pink tone, fruity and floral aroma, and notes of red fruit. It is now present on the entire Air Europa fleet – domestic, European, Latam and USA – both short and medium haul and long haul, which means an average of 12 million passengers a year.
“The characteristics of Zeena, an innovative, sustainable and highly usable product, fully coincide with our philosophy of offering innovative alternatives to the demands of an increasingly larger passenger base that is open to enjoying new things on board”, claims Laura Brieva, Head of Retail Business Development at Gateretail. For Zeena, “this collaboration with Gate Group has meant a great step forward in our travel channel as, besides shops and restaurants in the main airports in Spain, millions of passengers will be able to enjoy us in-flight”, says Miguel Tarazón, Sales Manager of Mindful Drinkers.
About Zeena
Founded in 2020 by entrepreneur Sana Khouja, Zeena is a Spanish brand of ecological and vegan wine in recycled and recyclable aluminum cans, born to offer an innovative and responsible formula adapted to new lifestyle habits. It is committed to single varietals of the best Spanish varieties, achieving important awards such as the Wine from Spain Awards or the International Canned Wine Competition.
About Gateretail
World leader in the air retail sector, offering innovative and sustainable solutions to the needs and expectations of airlines and passengers in Food&Beverage and Travel Retail. Its global customer base spans 4 continents, serving more than 20 airlines, over 1,000 aircraft and more than 290 million passengers per year.
