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Franciacorta, Growth Trend for Exports

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Erbusco, 25 January 2024 – 2023 was a positive year for Franciacorta. Despite reduced product availability in the winery, due to the poor yield of the 2019 and 2020 harvests, the year still closed with a sales volume of 19.5 million bottles and a significant increase in average shelf prices, up by 6.4% from € 22.9 (2022) to € 24.4 (2023).

The slight decrease in volume compared to 2022 (-3.4%) is offset by an increased value of 2.8% which, comparing the data with the pre-pandemic period (2019), is particularly consistent (+26.5%).

More specifically, the domestic market represented 87.9% of sales at the end of 2023, down by 4.1% compared to 2022.

Exports accounted for the remaining 12.1%, with a positive variation rate of +1.5% compared to 2022. Of the main importing countries, Switzerland remains solidly in first place, followed by Japan, Germany, the United States, and Belgium. Compared to the pre-pandemic period, export growth performances have proven to be particularly interesting; sales volumes in Switzerland increased by 41.3% compared to 2019, in Belgium by 23.3% and in the United States by 17.4%.

In terms of types, Franciacorta represents 77.7% of overall sales, followed by Franciacorta Satèn (12.2%) and Franciacorta Rosé (10.1%).

The Franciacorta Consortium is the body which guarantees and monitors Franciacorta production standards, as the first Italian wine produced  exclusively with the bottle refermentation process to have obtained the Protected and Guaranteed Designation of Origin (DOCG) denomination in 1995. The Consortium, which has more than 200 members, of which 123 are wineries, carries out various functions under a  ministerial mandate: safeguarding the brand and the region, supervision of the proper application of the Disciplinary and Production  Regulations, consumer information campaigns, and a broad activity of promotion and nurturing the value of Franciacorta as an expression of  a region, a wine and a production method. 

Founded on 5 March 1990, the Consortium’s head offices are in Erbusco, in the heart of Franciacorta. Silvano Brescianini has been chairman  since 2018.

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