Approachable, Easy-drinking, Modern Wines Now Available in 14 States
Victoria, Australia – January 22, 2024 – Barramundi Wines, founded in 1999 and sold in over 30 markets globally, is now making waves on American shores with a portfolio of delicious, distinctive, quality wines and eye-catching look that reflects the Aussie way of life featuring sun, fun, sea, surfing, and travel.
Barramundi will be supported by a targeted, high-touch marketing campaign that will rely on social media, sampling, and point-of-sale promotion. The activities will embody a sense of fun, adventure, and friendship that is designed to reflect the brand personality and resonate with younger consumers.
“We’re thrilled to have our new Barramundi wines more widely available for purchase in the important U.S. market and look forward to making an impact with consumers who are looking for affordable, great-tasting options that are new and different and relate to their lifestyle,” said CEO and Chief Winemaker John Pezzaniti.
Barramundi will now be available in 14 states including New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington D.C., Virginia, Kentucky, Georgia, Florida, Idaho, California and Arizona with plans already in place to expand to the Southeast and Florida later this year.
“We think there are great opportunities for Barramundi in the marketplace because it has a fresh, fruit forward flavor profile that appeals to a wide range of consumers. It’s also at a great price point, filling the gap between the lower-priced Australian offerings and those in the higher-end category,” said David Birch, Director of Sales & Marketing for Qualia Wine Services which produces Barramundi.
The Barramundi U.S. portfolio includes five options all line priced at $12.99:
- Barramundi Weekender White Blend: The full aromas of white peach, apricot and orange blossom, this blend of mostly Chardonnay plus Viognier and Colombard will help every day feel as relaxed as the weekend.
- Barramundi Sauvignon Blanc: A light refreshing wine with an attractive bouquet of tropical fruits like guava and mango along with citrus blossom and hints of freshly cut grass, which follow through the palate with vibrant and refreshing acidity.
- Barramundi Trailblazer Red Blend: With the juicy, bold berry flavors with racy currant and black pepper, this is a unique blend of Shiraz and Petit Verdot brings a distinctive, delicious taste experience.
- Barramundi Shiraz: The color is crimson with tinges of red color reminiscent of Australia’s famed Ayers Rock sunsets. The wine tastes of rich, ripe flavors of dark berries, fruitcake and vanilla with velvety tannins and aromas of Satsuma plum, pepper and spice.
- Barramundi Cabernet Sauvignon: A medium-bodied wine with rich red forest fruits, subtle vanilla flavors, and true Aussie aromas of eucalyptus and sage.
According to Pezzaniti, the wines, which are all vegan-friendly, are great quality and easy drinking with a fruit-forward approach that is so popular with younger wine drinkers.
“Our versatile red and white wines are perfect for any occasion and any palate and complement and enhance a wide range of foods,” he points out.
Barramundi, which is a 90+ brand in the U.S., has won numerous accolades in its Australian homeland and internationally. For example, in 2021, it was voted as Southeastern Australia Winery of the Year at the Melbourne International Wine Challenge. Barramundi was also a 2021 Wine Enthusiast New World Winery of the Year Finalist.
Originally launched in 1990, today Barramundi is produced and owned by Qualia Wines, which is 100% Australian-family owned and operates a business-to-business strategy to be the lowest possible cost, highest possible quality, best practice winemaker. Qualia Wines is sustainably certified, and all Barramundi wines are vegan friendly.
