Plovdiv, Bulgaria, 3 Jan 2024 – The International Wine Tourism Conference (IWINETC) is delighted to release the provisional agenda for its highly anticipated 2024 event, taking place on April 9th and 10th, 2024 in Plovdiv, Bulgaria. IWINETC, a pivotal annual gathering for wine and culinary tourism professionals worldwide, promises attendees an enriching experience with a dynamic agenda filled with talks, workshops, forums, and a B2B Workshop.
Highlights of the IWINETC 2024 Programme:
Day 1 (09/04/2024):
The conference kicks off with the opening announcements by Anthony Swift, the IWINETC Director, and esteemed officials from Bulgaria..
Grape Escape Destinations Join Tanisha Townsend in “Wine Tourism in Non-Traditional Wine Spaces” as she explores the potential of wine tourism in countries like Jordan, Serbia, and Bulgaria.
Branding & Marketing: Unlock the secrets of crafting a winning marketing strategy in wine tourism with Chris Torres in “How to Craft a Winning Marketing Strategy in Wine Tourism.”
Branding & Marketing: Delve into “The Feminine Touch: Redefining the Wine Tourism Experience” with Tanya Avramova, highlighting the impact of women in wine on the industry.
Branding & Marketing: Explore “How to Use AI to Supercharge your Wine Tourism Business” with Peter Syme, discovering the transformative power of artificial intelligence in wine tourism.
Grape Escape Destinations: Join Valentina Soumintoub in “Cultural Events in Wineries – a Potential for Brand Development,” examining the impact of cultural events on brand visibility and perception.
Grape Escape Destinations: Immerse yourself in the “Wines of Bulgaria Grand Tasting” with Nicoletta Dicova, a sensorial journey through Bulgaria’s winemaking heritage.
Day 2 (10/04/2024):
Business: Kick off the second day with Stefano Tulli, exploring “Digital Tools for B2B Wine Travel Professionals” and the challenges of unique wine experiences in destinations with limited contacts.
Research: Join Irem Eren in “Exploring the Impact of No & Low Alcohol Wines for Sustainable Growth in Wine Tourism,” discussing the opportunities and future of no & low alcohol wines.
Branding & Marketing: Participate in the immersive workshop, “Crafting Memorable Wine Tourism Experiences: Insights from Research & Practice” with Ilinka Terziyska.
Business: In the workshop, “Harness the Power of Google ‘Things to do,'” Chris Torres and Peter Syme guide attendees on leveraging Google’s new Ticket & Activities Editor.
Grape Escape Destinations: Explore “Czechia: Unveiling the Treasure Trove of Central Europe’s Wine Heritage” with Jana Humpolíková, uncovering surprising wine experiences in the heart of Europe.
Grape Escape Destinations: Discover “South Moravia’s Wine Wonderland Revealed” with Martina Grůzová, a treasure trove of wine experiences in the heart of South Moravia.
Business: IWINETC B2B Wine Tourism Workshop, facilitating connections between worldwide agents and providers of wine tourism experiences.
About IWINETC
The International Wine Tourism Conference (IWINETC) is a premier annual event uniting professionals in the wine and culinary tourism industry from over 50 countries. The conference provides a platform for networking, knowledge-sharing, and business opportunities.
