Wine Subscriptions Top Holiday Gift Wish Lists for 2023, Research Shows

NORWALK, CT (NOVEMBER 27, 2023)—Research by Laithwaites.com has found wine subscription gifts have surged in popularity in the past few years. Online searches for wine gift subscriptions have increased 816% from 2017 to 2022—with the trend predicting a 64% surge in demand for the 2023 Holiday season.

Wine gift subscriptions are set to be this season’s hottest subscription gift for online shoppers looking to surprise friends and family. With more than 7,000 searches forecast for ‘wine subscription gifts’ in November 2023, wine subscription gifts are now more popular than coffee, beer, flowers, and TV streaming subscriptions as gifts.

Wine subscriptions are curated wine selections tailored to different tastes delivered directly to your door. They’re striking a chord with gift seekers aiming to elevate their gift-giving to a new level this Holiday season and make a delightful alternative to chocolates, beer or festive flowers.

Wine gift subscriptions also ranked in sixth place in terms of overall search demand compared to 45 other most popular gifts.

“With the Holiday season fast approaching, Laithwaites provides a great route for those looking for the perfect wine subscription gift—and Laithwaites offers a steadfast 100% money-back guarantee to ensure that every bottle you uncork fills you with delight and confidence,” said Randi Charles, VP of Growth Marketing. “Whether as corporate gifts, family celebrations or simply just because, the appeal of a well-curated selection of wines delivered directly to your doorstep is the go-to choice for many gift-givers this year.”

The boost in online search demand coincides with the launch of a new range of Laithwaites wine clubs. The pioneering Tony Laithwaite began sharing his love of wine with family and friends in 1969, and his passion has spilled over into the next generation. Now Tony’s sons Will, Henry and Tom (along with their partners) each curate distinct wine clubs that are perfect for everyone this Holiday.

Learn more about Laithwaites new wine clubs—with 20% savings every time, free cancellation, and 100% satisfaction guarantee—at laithwaites.com.

About Direct Wines, Inc.

Direct Wines, Inc. (Direct Wines) is the leading service provider in the direct-to-consumer wine industry. Its mission is to work with licensed wineries and retailers to help people discover wines they will really enjoy. Direct Wines provides a range of services to wine retailers including access to national brands such as NPR Wine Club and Laithwaites. Services also include marketing planning and execution, logistics support for distribution management, customer service support and regulatory compliance. Direct Wines offers scalability and economies that individual licensed retailers would struggle to deliver alone.

Methodology:

Using search and insight platform SEMrush, search terms were analysed for November of each year from 2017 up until 2022. Based on the yearly growth for each term an average yearly increase was calculated. The average yearly growth was then multiplied by the 2022 search volume to predict the potential demand for 2023.

The keywords selected for the sample were determined by the most popular keyword by search volume for each keyword type.

Top 5 most searched gift subscriptions 2023