Home Industry News Releases Digital Wine Labels Become Mandatory for Wines Sold in the EU

Digital Wine Labels Become Mandatory for Wines Sold in the EU


“Qr Codes & EU Digital Wine Labels” Master Class by OENsights Coming in November 2023

November 13th – Digital nutritional wine labels, accessible via QR Codes, are becoming mandatory in EU on December 8th 2023.  The new flexyQR service for wine professionals (oensights.com/flexyqr) provided by OENsights.com, makes  the process of creating & managing QR Codes (and NFC tags) a risk-free and fun activity! 

The user of flexyQR can change the behavior of each QR Code at any point. It is even possible to program  automatic behaviors, e.g., based on the country where the QR Code is being scanned! 

In addition to digital wine labels, flexyQRs for wineries can be used to easily… 

  • embed the winery image in high visibility locations and provide an interactive experience to attract  visitors to the winery 
  • provide information about the winery and/or its products, navigate to the winery and create  interactive experiences for its customers through pre-made templates 
  • analyze QR codes scanning behavior patterns and streamline winery’s promotion tactics 

The flexyQR service will be presented at the Master Class that will take place on November 23rd 2023.  Participants will be able to learn more about the latest EU regulations for digital wine labels and see the platform on action!  

You can register for the upcoming “QR Codes & EU Digital Wine Labels” Master Class and reserve your spot at https://oensights.com/blog/flexy-qr-codes-eu-digital-wine-labels-masterclass-nov-23/

About OENsights (in-sites) 

OENsights is the digital toolkit for wine professionals, empowering them to harness the WineVerse, improve their digital presence, to directly engage with their customers and grow their business locally &  abroad. With OENsights, wine professionals can: 

  • Build, manage, instantly deploy and monitor, exciting interactive experiences (e.g. digital labels, marketing / communication, Wine Tourism) for their customers with QR Codes & NFCs for Wineries. 
  • Always & effortlessly be informed with World Wine Web, automated wine newsfeeds. 
  • Explore the latest International Wine Trade trends, with current year, up to date information, on Wine exports & imports, including analysis per product category, destination country, value, quantity etc.  
  • Learn from the Wine Digital Leaders with our Social Media Presence & Digital Advertising Campaigns Monitor – see how the 50 most admired wine brands manage their digital presence.
  • Accelerate digital transformation – OENsights team of experts works closely with wine professionals and actively  assists the design, execution and continuous improvement of their digital strategy.


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