November 10th – Paso Robles, CA – For the second year in a row, Cris and JoAnn Cherry of Villa Creek, MAHA, and Cherry House Wines were official wine sponsors of the Rock and Roll Hall of Fame induction ceremony. The event aired live on Disney Plus on Friday, Nov. 3. The Cherry’s are leaders in regenerate organic farming and winemaking. “With a line-up of legends that included more than a few environmentalists as inductees and special guests, it was a tremendous honor to provide our wines,” says JoAnn Cherry, who is a board member of the California Certified Organic Farmers organization.
Among those in attendance were innovators and environmentalists Laura Dern, Sheryl Crow, designer Gabriela Hearst, Willy Nelson, Dave Matthews, Tom Morello, Bernie Taupin, Elton John, Jimmy Page, Missy Elliot, St Vincent…” among other featured artists.” The pre- recorded ceremony will appear on CBS in January.
The Cherry’s are avid music fans and had been enjoying the televised induction ceremonies for years. “When a board member, friend and industry leader asked if we would like to sponsor the Rock Hall of Fame with our wines, we jumped at the opportunity to support such an important institution.” Support for the Rock Hall translates into world-class exhibitions made accessible to the public, a serious investment in arts education and a central gathering place in Cleveland where everyone is welcome to find inspiration. Rock and roll music, like wine, is a spirit that is inclusive and ever changing. The RRHF honors the artists whose music connects us all.
The event can be streamed on Disney Plus and will be broadcast on ABC Network on January 1, 2024 at 8 pm.
