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Introducing the Treedom Project – A Way of Offsetting Tree Material Used in Filter Media

Some exciting things are happening from Heyes Filters Inc. and Filtrox (one of our filter partners). Last year, Filtrox launched a Sustainability Report for the company. The 2022 report is now available, and the 2023 report will be published just after the new year and updated yearly.  

Last summer, I went to a wine event in Oregon, and the theme was the sustainability of wineries (climate change, soil, bottles, and every subject you can imagine). At this event, there were many wineries from California, Washington, Oregon, and France, all speaking about their sustainability projects. As it turns out, Filtrox had gone into this in a big way as well.

Their program would continue beyond their doorstep. Besides wanting to do this for the planet’s good (ownership is very progressive), they hope this increases their visibility to their target industries, and there is no target larger worldwide for them than the wine industry.

As a part of this program, they have introduced the Treedom program. How the program works is, after the customer purchases a set amount of filtration media made up of either filter sheets or lenticular modules (the largest raw material part of their filter media is cellulose, tree material), Filtrox plants trees on their behalf as a way of offsetting the tree material used in making the filter media. The areas that are planted are not just anywhere but located in two places. One in the Filtrox Family Forest (a project they are invested in) and in “Nature” Forests worldwide. Both are monitored, and status is reported.

To learn more about the program, the 2022 sustainability report, and the Treedom project, visit us at booth #343 on November 30th at the Sonoma County Fairgrounds. Please use the promo code HEY343 to gain free trade show access. To learn more about this show and to register, visit wineindustryexpo.com/registration

Heyes Filters Inc.
WIN Expo Booth:
343

With its headquarters in Torrance, and an office in Napa California, Heyes’ Filters Inc., specializes in the purification of customers products in the wine industry.  With our knowledge and experience, we guide our customers in the best use of purification filtration products for their process.   Heyes Filters was founded in 1986, and we have worked, along with our partners, in supplying exceptional filter products in the wine industry ever since.

Heyes Filters Inc., carries advanced Micro-filtration sterile bottling filters, Depth filters, Earth/Filter Aid filter systems and Cross Flow Filtration Platforms. The filters serve the complete micro-filtration range, from clarification through sterilization and pre-filtration requirements.  We provide membrane material in PVDF, PES, PP, Micro fiberglass and PTFE in configurations of discs, capsules, small flow elements, filter cartridges and high capacity cartridge capsules.  With our Depth filtration program we cover filter sheets, filter modules (Lenticular), Plate and Frame filters, Lenticular stainless housings, DE/Filter aid filter systems.  Lastly we have a full spectrum of Cross Flow systems from a single module Hollow Fiber manual system through to a fully automated multi-module Hollow Fiber systems that are capable of operating 24 hours, 5 days a week.

Heyes Filters offers a partnership approach for its clients helping customers handle on-line process filtration issues with on-site support, i.e. demo’s of equipment, testing (we provide our own testing equipment) with industry expertise and experience to achieve useful solutions.

WIN Expo Exhibitors by Category:

Business Management

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Human Resources

Infrastructure

Logistics

Marketing

Packaging

Production

Production Services

Sales

Tasting Room

Vineyard/Growing

Winemaking/Oenology

 

North Coast Wine Industry Expo – WIN Expo – at the Sonoma County Fairgrounds in Santa Rosa, CA on Thursday, November 30, 2023.

Full list of exhibitors | Register to attend

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