Home Trade Show Guides Education Focused on the Business of Wine

Education Focused on the Business of Wine


The Sonoma State Wine Business Institute team will be onsite to discuss our programs.

Sonoma State is the first in the United States to offer an undergraduate degree (since 1998), an MBA (since 2008), and most recently an Executive MBA (since 2012) focused on the business of wine. Today, our full slate of degree and certificate programs serve the wine industry and those aspiring to be a part of it.

Our alumni and board of directors are industry leaders. Our faculty are globally respected.

Our location – at the intersection of Napa and Sonoma wine country and the San Francisco Bay Area – is second to none.

Sonoma State University Wine Business Institute
WIN Expo Booth:

The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. The WBI offers online and in-person wine-focused degrees and industry certifications.

2021 marked the 25th anniversary of the Wine Business Institute at Sonoma State University. We celebrated the institute’s legacy as a pioneer in providing wine business education and research, and 25 years of working together with the wine community to advance the industry. Visit the WBI 25th Anniversary website (https://sbe.sonoma.edu/wbi25) to see how we celebrated.

For further information, please contact us at (707) 664-3347 or winebiz@sonoma.edu.

WIN Expo Exhibitors by Category:

Business Management

Human Resources






Production Services


Tasting Room




North Coast Wine Industry Expo – WIN Expo – at the Sonoma County Fairgrounds in Santa Rosa, CA on Thursday, November 30, 2023.

Full list of exhibitors | Register to attend



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