Home Industry News Releases Premium Wine Group (“PWG”) Parent Company Divests Lieb Cellars

Premium Wine Group (“PWG”) Parent Company Divests Lieb Cellars

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Part of company’s long-term strategy to focus on and grow core businesses: Custom Wine Production, Wine & Spirits Co-Packing/Bottling & Bridge Lane Wine Brand

Mattituck, NY, Oct. 10, 2023 — PWG Wine Company LLC dba Premium Wine Group has reached as agreement to sell its estate wine brand, Lieb Cellars, and vineyard.

Photo “Courtesy Premium Wine Group

PWG will continue to own and operate its 30,000 square foot custom crush winemaking & co-packing facility, which includes a state of the art bottling line, as well as its 20,000 case Bridge Lane Wine brand. Existing head winemaker and CEO Russell Hearn will continue at the helm of PWG and to serve as Bridge Lane’s winemaker.

“This divestiture supports our strategy to prioritize investments and resources in the areas of our business that offer the strongest growth and profit potential,” said PWG owner Jeffrey Hass. “This move will allow us to streamline and better position the company to grow our core and look for new investments in the future. We’re excited about the possibilities this opens up.”

Having recently hired Juan Micieli-Martinez as VP of Business Development , PWG will actively look to develop its wine & spirits co-packing business in particular, with significant bottling capacity currently open and ready to fill in 2024.

Bridge Lane will grow DTC and wholesale in 2024 through new investments in staff, sourcing, marketing, tasting room attractions and distributor partnerships.

Hass concluded, “2024 will be a pivotal and exciting year for us.” 

About Premium Wine Group

Premium Wine Group is a center point for the thriving New York wine industry. Founded in 2000, PWG is a 30,000 square foot, 2500 ton capacity state-of-the-art custom crush winery and co-packing facility located 80 miles from New York City. PWG offers producers the opportunity to make and package wine & spirits without the heavy investment in their own equipment. PWG is a wholly owned subsidiary of Catamount Liquid Assets Inc. For more information, visit premiumwinegroup.com.

About Bridge Lane Wine

Founded in 2004, Bridge Lane Wine is a 20,000 case wine brand based out of Mattituck, NY. Bridge Lane is at the forefront of innovation in the New York State wine industry. With a focus on eco-friendly, value-conscious packaging and a uniquely “casual” vibe, Bridge Lane was the first producer in NYS to introduce wines in bag-in-box, one-way kegs and aluminum cans. Bridge Lane is distributed in 14 states. Bridge Lane’s tasting room is connected to Premium Wine Group and offers wine on tap, a giant patio with rainbow picnic tables, live music and shuffleboard. For more information, visit bridgelanewine.com.

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