NAPA VALLEY, California, July 13, 2023: Penfolds is delighted to announce NIGO as its first Creative Partner. The multi-year relationship will see NIGO lead the creative vision for selected Penfolds projects, beginning with the global launch of One by Penfolds – a range of wines celebrating ‘oneness’.
Oneness embraces what makes us all different and unique, but also the things that bring us together. One by Penfolds is about much more than the wine itself. Inspired by, and working alongside, the community of each winemaking region, Penfolds winemakers have created a worldly set of modern wines that are rich and vibrant. Different perspectives and unique regional nuances are captured within each bottle, all unified by Penfolds distinctive House Style – a benchmark for quality, consistency and drinkability.
Using his signature style, NIGO designed four animal motifs which feature on the wine labels – a crocodile, rooster, panda, and bear. The designs represent the four winemaking regions where One by Penfolds wines are sourced – Australia, France, China and America respectively. The 2021 Cabernet Sauvignon Australia, 2021 Vin Rouge France, and 2021 Red Blend California are the only bottles available in the United States (SRP: $25).
NIGO is a visionary whose creative talents span fashion, art, and music. He is a passionate wine collector and lover of fine wines from all around the world.
For over thirty years, NIGO has been at the forefront of culture, establishing himself as a global icon and cultural pioneer. As the Founder of Human Made and current Artistic Director of KENZO, NIGO is known for his innovative and future-thinking vision. These values align with Penfolds philosophies, which have been anchored by curiosity, innovation, and a pioneering spirit for almost 180 years.
“I have always loved and enjoyed wine, and Penfolds has always been one of my favorites. My creative partnership with Penfolds is a dream project for which I am grateful of the opportunity”, said NIGO.
“We are incredibly proud to name NIGO as Penfolds first-ever Creative Partner. NIGO is at the forefront of culture and design which makes him the ideal visionary to take the reins of One by Penfolds and work together with us across special Penfolds projects. We look forward to sharing this new Penfolds chapter with lovers of fashion, wine, art, and music all around the world”, said Kristy Keyte, Penfolds Chief Marketing Officer.
One by Penfolds by NIGO is available globally from 13 July 2023, in select retail outlets and e-commerce platforms. For more details and stockist information visit www.penfolds.com. Future projects between Penfolds and NIGO will be announced in 2024.
About NIGO
Known as one of the founding fathers of
