Business as usual on the surface, but surprises lie beneath
July 12th – Eurostat’s preliminary data, for April 2023, allow us to paint a clearer picture for the evolution of European wine exports, from France, Germany, Greece, Hungary, Italy, Portugal and Spain towards the important markets of Canada, China, Japan, USA and UK. Comparing Jan-Apr 2023 vs the same timeframe in 2022, we see that total wine exports value shows marginal decrease (-1%) while total quantity a significant decline (- 11%).
The following table outlines the total wine exports value change (%), from each exporting country to each destination market. Even though the cumulative trends are stable (-1% decrease as mentioned before), we can see that the detailed landscape exposes significant changes (both positive and negative) in specific international trade partners.
The complete report, which includes detailed information both on actual values as well as on change trends can be downloaded at https://oensights.com/blog/eu-exports-jan-apr-2023-en/
About OENsights (in-sites)
OENsights is the digital toolkit for wine professionals, empowering them to harness the WineVerse, improve their digital presence, to directly engage with their customers and grow their business locally & abroad.
With OENsights, wine professionals can:
- Build, manage, instantly deploy and monitor, exciting interactive experiences (e.g. digital labels, marketing / communication, Wine Tourism) for their customers with QR Codes & NFCs for Wineries.
- Always & effortlessly be informed with World Wine Web, automated wine newsfeeds.
- Explore the latest International Wine Trade trends, with current year, up to date information, on Wine exports & imports, including analysis per product category, destination country, value, quantity etc.
- Learn from the Wine Digital Leaders with our Social Media Presence & Digital Advertising Campaigns Monitor – see how the 50 most admired wine brands manage their digital presence.
- Accelerate digital transformation – OENsights team of experts works closely with wine professionals and actively assists the design, execution and continuous improvement of their digital strategy.