The cult-favorite, ultra-premium dry gin from Germany inspires jetsetters to discover life’s hidden gems through luxury travel partnership with the leading air mobility platform
New York, NY (June 1, 2023) – Monkey 47, the cult-favorite, ultra-premium dry gin from Germany’s Black Forest, and Blade Air Mobility Inc. (“Blade”) announced today a strategic partnership, featuring Monkey 47 as the official gin partner of the leading technology-powered global air mobility platform. Beginning this spring ahead of summer travel season and Blade’s signature service operating flights between NYC and key destinations like the Hamptons, Montauk, and Nantucket, Monkey 47 Gin will be featured across all seven Blade Lounges in the U.S. to elevate the pre-, post- and in-flight experience for Blade passengers.
Monkey 47 evokes a sense of exploration, partnering with Blade to complement its seamless and innovative approach to travel and reaching today’s most in-demand destinations. Renowned for its exceptional taste, Monkey 47 is 100% hand-sourced with each of its 47 botanical ingredients hand-picked to deliver a fresh robust flavor profile. This partnership offers guests the chance to relax and unwind with personalized service and a selection of premium Monkey 47 cocktails that capture the ethos of wanderlust and adventure.
“Gin is a fast growing and ever evolving category, and as a leader in ultra-premium gin, Monkey 47 fans are loyalists that seek to discover life’s hidden gems. They are as interested in the quality and effort that goes into creating our Schwarzwald Dry Gin as they are in the aesthetic of where they drink it and with whom they enjoy it,” said Kerri Owen, Monkey 47 Brand Director, Pernod Ricard USA. “Blade is a partner who shares our passion for providing exceptional experiences to trendsetters and jetsetters, and we are excited to embark on this adventure together.”
“We are thrilled to announce Blade’s partnership with Monkey 47, a brand that shares our attention to detail and unparalleled service,” said Jeff Brenner, Head of Partnerships at Blade. “At Blade, we remain dedicated to delivering the highest standards of customer service, innovation, and quality, and we look forward to leveraging this partnership to enhance the Blade experience for all our passengers.”
Monkey 47 and Blade joining forces in this capacity marks a significant milestone for each brand to set the stage for a long and successful collaboration, expanding Monkey 47’s reach to Blade’s highly engaged audience who, like Monkey 47, seek to find life’s hidden gems by taking the path less traveled. The partnership will begin with an exclusive Hamptons activation and includes 360 support across experiential, social and owned marketing channels.
For more information, please visit https://us.monkey47.com/ and https://www.blade.com/.
ABOUT MONKEY 47
Through masterly distillation and maturing in traditional earthenware containers, the goodness of all 47 hand-picked ingredients is brought fully to bear. Admittedly, it appears somewhat eccentric to claim that a recipe for Gin has the power to unite great British traditions, with the spices of India, and the rich landscape of the Black Forest. And yet it is precisely this eccentricity that defines the enigmatic venturesome character of Montgomery Collins, from whom our Schwarzwald Dry Gin originates. Aficionados, bartenders and connoisseurs the world over have come to appreciate the incredible complexity and harmony of a gin, which has consistently been voted the No.1 Top Trending Gin brand in the World’s Best Bars.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
ABOUT BLADE
Blade is a technology-powered, global air mobility platform committed to reducing travel friction by providing cost-effective air transportation alternatives to some of the most congested ground routes in the U.S. and abroad. Today, the Company predominantly uses helicopters and amphibious aircraft for its passenger routes and is also one of the largest air medical transporters of human organs for transplant in the world. Its asset-light model, coupled with its exclusive passenger terminal infrastructure, is designed to facilitate a seamless transition to Electric Vertical Aircraft (“EVA”), enabling lower cost air mobility to the public that is both quiet and emission-free. For more information, visit ir.blade.com.
