Home Industry News Releases Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine

Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine


Brands get product descriptions that sell in today’s digital landscape.

May 23rd – Outshinery, the leading provider of high-quality visual content for the alcohol industry, is proud to announce the launch of its new service: Ecommerce copywriting specifically for wine brands.  This new offering is designed to help wineries boost online sales by providing expertly crafted, search-engine-optimized product descriptions and marketing copy.

Fewer than 3% of ecommerce shopping visits actually convert into a sale. This equals a high potential for wineries to provide engaging and informative descriptions that entice customers to click “add to cart.” Outshinery’s team of skilled writers and marketers builds compelling product descriptions that convert browsers into buyers in today’s digital landscape.

“Great product photography is essential for ecommerce success, and this is the next step in reaching people where they are in their wine-buying journey,” said Laurie Millotte, founder and CEO of Outshinery. “Our new ecommerce copywriting service helps wineries tell the story of their wine in a way that resonates with customers and drives sales.” This service is built for clients who want to:

  • Effortlessly meet the requirements of ecommerce platforms
  • Maximize the potential of their product description
  • Take the pressure off of their team without relying on AI
  • Differentiate their brand on the competitive digital shelf

By incorporating industry-specific keywords and optimizing for search engines and online retail platform parameters, these descriptions help wineries improve their online visibility and attract more customers in an oversaturated online market.

The full-service, ecommerce-focused Outshinery team works closely with wineries to craft product descriptions that are consistent, informative, and persuasive.

“Writing great copy is a skill that requires experience and knowledge of the industry,” said Millotte. “It’s not something that can be automated using AI. Our team of expert writers knows how to create copy that resonates with the customer journey and captures the essence of the wine brand.”

To explore visit www.outshinery.com/ecommerce-copywriting

In addition to product descriptions, Outshinery’s ecommerce copywriting service also offers marketing copy for winery websites, email campaigns, and social media posts to help wineries build their brand and connect with customers online.



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