A strategic social media and communications campaign will introduce the better-for-you
wine with zero sugar, and low alcohol to consumers
New York, NY May 11, 2023 – Osmosis, a premium quality wine brand with lower calories per serving, zero sugar, and low alcohol has announced Colangelo & Partners as its agency of record. The agency will develop and execute a strategic social media and communications plan to build awareness and promote the better-for-you wine as part of a category that is disrupting the industry.
Osmosis is changing the game by creating wines with 85-90 calories per 5 oz serving, with zero sugar, and low alcohol, all while maintaining fresh and full flavors. By hand-harvesting in stages combined with a proprietary technique to naturally lower the wine’s alcohol, Osmosis crafts premium wines made from sustainably farmed, estate vineyards located in Agrelo and Alto Agrelo, Mendoza, Argentina. Osmosis currently offers three wine varieties: Sauvignon Blanc, Rosé and the recently launched Red Blend with a suggested retail price (SRP) of $14.99 across the entire portfolio.
“As we strive to lead healthier lives, we are more conscious of what we consume, and thus Osmosis wines were born” says Patricia Ortiz, winery and vineyard owner. “We are thrilled to partner with Colangelo and Partners to reveal to the US market it is possible to indulge in high quality wine, while living a healthy lifestyle”.
Founded in 2019, Osmosis was created by Patricia and Vino del Sol President, Matt Hedges. As a celebrated leader in Argentine wine, Patricia won the Women to the World prize in 2022 for her groundbreaking work as an acclaimed woman leader of the wine industry in Argentina’s most renowned newspaper, La Nación’s. Patricia is the owner and President of Finca Patagonicas, made of three wineries (Tapiz, Zolo, and Wapisa) and nine sustainably-farmed vineyards in different parts of Argentina and is the first female president of Bodegas de Argentina, the industry trade group.
At Osmosis, Patricia works alongside a team of experts who share the same vision of crafting top-quality Argentine wines for the conscious consumer. The team includes winemaker Fabian Valenzuela, vineyard manager Carlos Correas and Jean Claude Berrouet, former winemaker of Chateau Pétrus, one of the world’s finest wines, as consulting winemaker.
Sustainability is a key pillar at Osmosis, where the team is committed to regenerative farming, and only utilizes high-quality bio compost. The pure water is sourced from the Andes and no drop is wasted. Llamas graze the vineyards and provide wool for weaving to the workers who recycle all the materials and donate proceeds to the Mendoza Children’s Hospital.
“We are thrilled to add an innovative brand like Osmosis to our extensive portfolio,” says
Colangelo & Partners Vice President, Paul Yanon. “Osmosis has created a spectacular
health-conscious product that maintains the essence and quality of Argentine wine.”
Osmosis is nationally available in all 50 states and can be purchased via Drizly, Vivino and
directly from the website at https://osmosiswines.com/pages/buy-osmosis.
About Osmosis
Osmosis® is the Best, Better-For-You wine, delivering all the taste with less of the things you don’t want with 85-90 calories per 5 oz serving, zero sugar, and low alcohol. Even with lower alcohol and calories, Osmosis delivers fresh full flavors from high-altitude, sustainably farmed vineyards in the heart of Mendoza, Argentina.
About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns; and implementing trade programs that strengthen relationships within the industry.Colangelo & Partners’ clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.
