Home Industry News Releases Scheid Family Wines Names Paul Pieretti Vice President of Operations

Scheid Family Wines Names Paul Pieretti Vice President of Operations


(MONTEREY, CA – May 3, 2023) – Scheid Family Wines is pleased to announce the appointment of Paul Pieretti as Vice President of Operations. In his new role, Pieretti will lead and evolve operational activities with a focus on quality, efficiency and sustainability to support the company’s growth strategy. 

With over two decades of operational experience, Paul also brings expertise in the winemaking industry, having worked with E. & J. Gallo Winery and Constellation Brands. He brings a proven track record of leading companies through change and challenges to achieve operational and financial performance improvement. Paul was most recently Vice President of Operations at Bolthouse Farms prior to joining the Scheid Family Wines team.

“We are thrilled to add Paul to our operations leadership team—he brings a wealth of knowledge and insight into an area that is critical for us, as we continue to see significant growth in our branded business,” notes Scott Scheid, President and CEO of Scheid Family Wines. “With the addition of Paul to our team, we continue to raise the bar on our operations overall and to focus on driving quality throughout our organization.”

“Scheid Family Wines has been an impressive innovator and leader within the California wine industry for half a century,” says Pieretti. “I look forward to helping the family continue to build our operational capabilities and brand portfolio to the next level of both scale and quality.”

Paul lives in Modesto, CA.

About Scheid Family Wines

Scheid Family Wines, a family-owned and operated wine company founded in 1972, is ranked among the top 20 largest wine producers in California. Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 26 countries and is one of the largest producers of nationally distributed exclusive brands.

Please visit www.scheidfamilywines.com for more information.



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