Following marked growth in 2023, expo sets sights on expanded programming
PORTLAND, Maine – April 26, 2023 – Plans for Vinexpo America | Drinks America 2024 are in motion. The leading international exhibition for wine and spirits professionals in North America will return to the Jacob K. Javits Convention Center February 28-29, 2024. Next year’s co-located events will build on the marked momentum of 2023, which saw a 30% year-over-year growth. With sights set even higher for 2024, Diversified Communications in partnership with Vinexposium, has locked in a larger event space, Hall 3A, for next year’s return, and is focused on an expansion of the Drinks America program. Attendee registration will open in September.
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The 2023 event gathered over 3,200 industry professionals, a 28% increase over 2022, for two days to meet with top buyers and decision-makers in North America, the largest beverage-alcohol-consuming market globally. Attendance to the 2023 program grew by 28% year-over-year as well, earning the event bragging rights as the largest B2B trade show dedicated to wine and spirits professionals in North America. Drinks America welcomed a variety of products to the show floor in trending categories, including ready-to-drink, low and non-alcoholic options, and certified organic.
“The sheer success of our 2023 show—a true leap forward—has paved the way for a bigger, better Vinexpo America | Drinks America 2024, appropriately planned on ‘leap day’” said Beckie Kier, Diversified Communications’ group event director for Vinexpo America | Drinks America. “The demand for network and relationship building is the strongest it’s ever been and we intend to deliver a quality exhibitor lineup and educational program to encourage business building and bonding.”
The 2024 event will feature two full days of educational conferences and master classes covering the industry’s hottest trends, networking opportunities, and an expanded exhibition hall strategically organized to foster business relationships. Following a successful 2023 debut, the New Wave exhibitor program for younger wine and spirits producers with less than five years in the business will return. The program is designed to help new producers launch and boost sales. Also returning for 2024 is The WOW! World of Organic Wines and Spirits, a centralized exhibit and tasting area where attendees have access to wine and spirits producers showcasing their organic and Biodynamic products from around the world.
“Vinexpo America 2024 will be again the major trade show dedicated to wines and spirits in North America,” said Rodolphe Lameyse, CEO of Vinexposium. “It is an important event for professionals in the industry, providing a platform for producers, distributors, importers, and buyers of wines and spirits from around the world to come together and connect here in the heart of North America.”
For more information, visit www.vinexpoamerica.com.
About Vinexposium
Vinexposium is the world’s leading organizer of wine and spirits trade events. The group boasts an extensive portfolio of iconic, high-performance events tailored to different market segments: Wine Paris & Vinexpo Paris; Vinexpo America, Drinks America; Vinexpo Asia; Symposium; Vinexpo China; WBWE Amsterdam; and Vinexpo India, along with Vinexpo Explorer and Vinexpo Meetings. Vinexposium also continues to enhance its digital portal, Vinexposium Connect, the high-performance business enabler where industry members can connect 365 days a year around the world and enjoy online networking and exclusive content.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit www.divcom.com