The Innovative Boutique Tuscan Winery Elevates its Brand Image in the US Market.
New York, NY, April 26th 2023 – Podere Sapaio, one of the jewel wineries of the renowned Bolgheri wine region in Tuscany, announced Colangelo & Partners as its agency of record to develop and execute a strategic media relations campaign dedicated to growing the brand overall presence, leveraging its innovation and highest quality wines to encourage positive brand awareness, and tell their story to an even wider audience.
Podere Sapaio stands out in the Italian wine space thanks to its detailed-oriented and sustainable approach to wine, and its utmost respect for the environment. Over the years, despite the impressive neighbors in the Bolgheri panorama, Podere Sapaio has become a crucial point of reference on the local oenological scene, an embodiment of the harmony between mankind and nature. Podere Sapaio’s two labels Volpolo Bolgheri DOC and Sapaio Toscana IGT are the result of a synergistic relationship with the environment, combined with a highly technical know-how, and an extremely empathetic human approach.
“We are thrilled to start this collaboration with Colangelo & Partners with the goal of expanding Podere Sapaio’s brand visibility and spreading the word about our wines throughout the US. which represents a key export market for our winery”, said Massimo Piccin, owner of Podere Sapaio.
Colangelo & Partners will focus its campaign on strategic media relations to uplevel the image of Podere Sapaio as a true leader in the Bolgheri category, highlighting its commitment to quality, respect for the land as well as its sustainable,artisanal and innovative approach.
“We are impressed by the work ethic and quality that Massimo Piccin and his team bring to the wine industry,” commented Colangelo & Partners’ president Gino Colangelo “Year after year, also thanks to the collaboration with Italian legendary winemaker Carlo Ferrini, Podere Sapaio wines continue to impress for their authenticity, top quality and their utmost respect of the terroir. We are honored to work with them and we look forward to showcasing their outstanding wines in the US market.”
About Podere Sapaio
Podere Sapaio was founded in 1999 by Massimo Piccin, a Venetian engineer moved by a great passion for wine, in Castagneto Carducci, in the heart of Bolgheri, one of the jewels of Tuscany and home of some of the most iconic Italian Super Tuscan wines. At Podere Sapaio respect for the land translates to a sustainable approach. Innovation and passion are the two fundamental principles of the winemaking philosophy, coupled with a careful use of technology, without forgetting the importance of preserving traditions: values not in contrast, but in synergy. Today, the winery boasts 25 hectares of vineyards and, following the Bolgheri terroir vocation, specializes in the production of two red labels: Sapaio, a Toscana IGT and Volpolo, a Bolgheri DOC, with the strategic collaboration of legendary Italian winemaker Carlo Ferrini.
For more information about Podere Sapaio, please visit http://www.sapaio.it/
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on “closing the loop” between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results.
For more information please visit http://www.colangelopr.com/
