Hopland, Calif., April 24, 2023 – Bonterra Organic Estates, the largest Regenerative Organic Certified® winery in the United States, announces the promotion of Allison Wetsel to senior vice president of sales. In her new role, Wetsel will be responsible for overseeing the company’s commercial division, Viña Concha y Toro USA, which includes all sales operations and strategy for the company.
Wetsel joined Bonterra Organic Estates in 2022 as vice president of sales, bringing an impressive two-decade track record of building brands and team culture in the wine and beverage industry. Previously, Wetsel made Ranch Rider Spirits Co. a U.S. top 20 ready-to-drink (RTD) brand as the company’s executive vice president. Before this, she led The Family Coppola as president of sales and wholesale. In her eighteen-year tenure, she developed national accounts and commercial analytics in a culture-forward sales organization.
Since joining Bonterra Organic Estates last year, Wetsel has led the sales team in increasing distribution across key markets. “Allison has been an integral part of our team and pivotal to our growth,” said Giancarlo Bianchetti, CEO of Bonterra Organic Estates. “Her industry expertise, ability to connect and lead teams, capture new opportunities, and passion for the future of regenerative organic wine make her the ideal candidate to lead our company’s sales strategy in a rapidly evolving market.” Bianchetti added, “I’m confident in her ability to achieve our ambitious goals for the future.”
“Bonterra Organic Estates’ commitment to the well-being of the planet and people inspires me daily,” said Wetsel. “I’m passionate about pioneering companies, particularly those focused on innovation. Our future depends on Regenerative Organic Certified agriculture – it’s that simple – and I’m honored to lead the growth strategy for the winery that pioneered organics long before there was a category.”
Bonterra Organic Estates has pioneered organic winemaking since its first organic vineyards were planted in the late 1980s. The company’s sustainability practices have earned it numerous awards and accolades, including being named “2022 Green Company of the Year” by the Drinks Business, “2020 New World Winery of the Year” by Wine Enthusiast, and “2016 Winery of the Year” by Wine & Spirits Magazine. In addition to its robust responsible business commitments, Bonterra Organic Estates imports the portfolio of its holding company, Viña Concha y Toro, and is the largest importer of South American wines in the United States
About Bonterra Organic Estates
The United States’ largest Regenerative Organic Certified® winery, Bonterra Organic Estates is an award-winning purveyor of multi-origin wines, selling in over 50 countries worldwide. Founded by Barney Fetzer in Mendocino County, CA, in 1968 as Fetzer Vineyards, and today part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates remains driven by excellence, innovation, and longstanding commitments to the environment and responsible business practices. With a focus on crafting wines made from biodynamic and Regenerative Organic Certified grapes, Bonterra Organic Estates is a leading U.S. marketer of wines and the nation’s primary importer of South American wines. As a B Corp recognized as “Outstanding” by the nonprofit B Lab, Bonterra Organic Estates is grounded in the transformational goals of regenerative business. For more information about Bonterra Organic Estates and its commitment to sustainability, visit www.bonterra.com.
About Viña Concha y Toro USA
Viña Concha y Toro USA is an award-winning purveyor of multi-origin wines and the nation’s primary importer of South American wines. The United States-based division of global powerhouse Viña Concha y Toro, Viña Concha y Toro USA, is driven by excellence, innovation and longstanding commitments to the environment and responsible business practices.For more information, visit www.vct-usa.com.
