LARKSPUR, Calif. – April 20, 2023 – Bright, zippy and crushable, Rabble Wine Company – delicious wines made in collaboration with Mother Nature – announces the return of its Central Coast-sourced 2022 Rabble Sauvignon Blanc (SRP $18). Harvested from Certified California Sustainable vineyards, the relaunched Sauvignon Blanc joins a Rabble lineup focused on reaching a younger legal drinking age audience and encouraging consumers to drink with purpose.
Winemaker, Loren Miller, crafts each vintage of Rabble as an expression of nature’s energy and diversity from vine to bottle. Rabble sources grapes from certified sustainable vineyards, ensuring each wine delivers a sustainable and delicious taste experience with every sip – and the 2022 Sauvignon Blanc lives up to that promise.
With flavors of grapefruit, lemon, and mango and the herbal, grassy personality of a Sauvignon Blanc, Loren has captured the best of Mother Nature and everything the millennial and Gen-Z consumers are looking for in a wine. With its unique flavor profile and versatile food pairing options, this wine is 100% Sauvignon Blanc, and 100% crushable.
“Sauvignon Blanc is gaining traction with younger US consumers as a refreshing and lively white wine,” said Christine Moll, Chief Marketing Officer. “These same individuals are also focused on supporting brands with a purpose, and the Rabble Sauvignon Blanc answers both calls.”
The all-new Sauvignon Blanc arrives in time for Rabble’s Earth Month campaign – focused on reaching new wine fans through influencer partnerships, a pledge to protect Mother Nature, and an in-person Earth Day event at the Museum of Graffiti in Miami, Florida – to plant 50,000 trees this April in partnership with OneTreePlanted. It’s time to #ListenToYourMother.
Now featuring an augmented reality label which depicts the power of Mother Nature and the destruction she causes when ignored – this wine is available nationally and online at rabblewine.com.
About Rabble Wine Company
Rabble Wine Company is a collection of well-crafted wines from Paso Robles, California. Rabble’s unapologetically honest wines are rooted in a winemaking approach that embraces all elements of the natural world. Each element brings its own tension, its own challenges, and its own unique vibrancy. As a result, each of our wines offers a testament to nature’s ruthless beauty.
As a 1% For the Planet member, Rabble is as committed to protecting the planet as it is to sharing delicious wines made in collaboration with Mother Nature. Each Rabble label represents a different element of nature and its relationship to winemaking; through scenes of Mother Nature’s destruction, which come to life through Augmented Reality, we see what happens when she goes ignored. For more information on Rabble Wine Company, visit www.RabbleWine.com.
Part of O’Neill Vintners & Distillers – a Certified B Corporation.
