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Making the $50 Bottle, a Grower & Producer Focused Forum Launches May 1 in Princeton, NJ

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The event focuses on vineyard & cellar practices for producing benchmark wines 

New Jersey – April 18 The Winemakers Co-Op; a collective dedicated to driving the burgeoning fine wine  movement in New Jersey, announces their first event of 2023, Making the $50 Bottle: Vineyard & Cellar  Practices for Benchmark Wines

The two-day event will feature a roster of well-regarded East Coast winemakers, academics and viticulturists  focused on how to implement strategic viticulture and cellar practices to produce benchmark wines; and the  economic drivers behind them. 

The event includes sessions on everything from site selection and development, to elevage and barrel selection  all with an eye to producing top-tier wines on the East Coast. Noted viticulturist Mark Chien, who was  instrumental in helping to develop vineyards in both Long Island and the Willamette Valley, will lead a session  titled Planting with Intention: Site Identification, Evaluation, and Development. Josh Grainer, MW and  Managing Director and Winemaker of leading Virginia winery RdV Vineyards will focus on Driving Quality in  the Vineyard: From Pruning to Picking, his session will include a tasting of one of his top wines, RdV Lost  Mountain 2019. Byron Elmendorf, Head Winemaker of Macari Vineyards, one of Long Island’s most dynamic  wineries, will share his insights on elevage techniques with lees titled, Elevating Elevage with Lees – An  Exploration of Cellar Techniques for Developing and Distinguishing your Wines. His discussion will include  select tastings from Macari Vineyards exemplifying various styles.  

Full Speaker List: 

  • Orley Ashenfelter – Economics Professor, Princeton University, American Association of Wine  Economists, President 
  • Mark Chien – Former Professor / Viticultural Consultant, formerly with Oregon Wine Research Institute  at Oregon State University / Penn State 
  • Rocky Deterts Jr, East Coast Representative, Tonnellerie Baron 
  • Byron Elmendorf – Head Winemaker, Macari Vineyards 
  • Josh Grainer – MW, Managing Director and Winemaker, RdV Vineyards 
  • Molly Kelly – Enology Extension Educator, Penn State University 
  • Tom Payette – Winemaking Consultant 

Location: 

Chauncey Hotel & Conference Center, 1 Chauncey Road Princeton, NJ 

Ticketing: 

Full event and single day tickets are available: $100 for full 2-day event / $60 for a single day This conference is subsidized by The Winemakers Co-Op, with support from the New Jersey Wine Industry  Advisory Council and New Jersey Department of Agriculture

To see the full agenda and register visit https://www.eventbrite.com/e/603916980947 

About The Winemakers Co-Op. 

The Winemakers Co-Op was founded in 2015 with the common goal of increasing the quality and  perception of the fine wines of New Jersey. Member wineries aim to produce benchmark dry wines from  estate‑grown vinifera (European) varieties that illuminate the differences in soil and climate that exist  throughout the Garden State. Through a series of intimate tasting events, industry outreach and  communication with the press, these wineries have established themselves as leaders of fine wine  production on the East Coast. By spearheading essential industry research and development, Co-Op  members are striving to push the boundaries of quality with each new vintage. For more information,  please visit thewinemakersco-op.com.

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