Santa Rosa, Calif., April 12, 2023 – Foley Family Wines (FFW) is pleased to announce four new leadership appointments to key departments including marketing, digital strategy and communications, and loyalty. These appointments are part of a strategic growth plan as the company continues to position itself as a leader in the luxury wine market.
Jason Daniel joins FFW as Chief Marketing Officer and a member of the executive team. He will lead all marketing strategy and execution of the company’s rapidly growing portfolio, including new brand and product innovation. A beverage industry veteran, Daniel brings two decades of marketing leadership expertise across wine, spirits, and craft beer in both domestic and global roles at leading companies including Beam Suntory, Constellation Brands, and Campari Group. “Jason is an innovative leader in the alcohol beverage category with a history of achieving commercial success and developing high-performing teams,” said Shawn Schiffer, FFW President. “His background in wine, spirits, and craft beer leadership will help Foley Family Wines as we expand our portfolio and enter new categories through organic growth, acquisitions, and new product development.”
Nora Feeley was appointed Vice President Public Relations, Luxury Events, and Consumer Engagement and is a member of the executive leadership team. Feeley leads FFW’s communications, the Foley Food & Wine Society program, and winery and industry events. She joined FFW last July with FFW’s acquisition of Silverado Vineyards, where she served as Vice President, Marketing and DTC. Her prior experience includes senior roles at Constellation Brands, Trinchero Family Estates, and Delicato Family Wines. Before joining the wine industry, Feeley was the Vice President of Community Affairs for Cablevision/Madison Square Garden in New York and launched her own successful event business based in Denver and Aspen.
Lindsey Jessup, who joined FFW in 2018, has been promoted to Senior Director, Foley Food & Wine Society. Jessup will lead the trade education and guest services teams in communicating the stories of the FFW estates and brands. She will also head the immersive trade and consumer-facing experiences that aim to educate trade and consumers, develop brand loyalty, and increase wine club memberships, including the Foley Food & Wine Society. Prior to joining FFW, Jessup held positions with E. & J. Gallo Winery, specializing in trade hospitality, national event marketing, wine and spirits curriculum development, and community relations.
Pam Talevski joins the company in the newly created position of Vice President, Digital. Talevski will oversee FFW’s digital transformation project, a company-wide integration of the new Salesforce-driven CRM capabilities, and the FFW Ecommerce program. Talevski comes to FFW with more than 15 years of data-driven digital marketing and ecommerce experience. Most recently she was the Director of Ecommerce for JustFoodforDogs, and has held key digital roles at La Colombe Coffee, Hanzo, Google, and McKinsey & Company.
“These new appointments in marketing, communications, and digital are a natural progression in FFW’s continued growth strategy to become the leading midsize luxury wine company,” said Liz Lease-McCaffrey, Senior Vice President DTC.
About Foley Family Wines
Established by Bill Foley in 1996, Foley Family Wines is a portfolio of highly acclaimed wines from some of the world’s greatest vineyards. The company owns more than two dozen wineries across the globe, each with its own distinct wine style, legacy, and approach to hospitality. FFW has expanded its portfolio significantly since its founding, with acquisitions that include Chalk Hill Estate Winery, Sebastiani, Roth, and Lancaster in Sonoma; Merus and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Four Graces in Oregon; and Three Rivers in Washington. In 2022, FFW announced the purchase of the iconic Silverado Vineyards in Napa Valley; in 2021, they acquired Sonoma Valley’s Chateau St. Jean; and in 2020 they purchased Ferrari-Carrano in Dry Creek Valley. The portfolio also includes wineries in France, Argentina, and New Zealand. In addition, the Foley Food & Wine Society offers members a luxury lifestyle community that celebrates culinary experiences, entertainment, and travel in the United States, New Zealand, France, and Argentina.
