Home Industry News Releases Johnson Brothers Launches New Luxury Wine and Spirits Organization

Johnson Brothers Launches New Luxury Wine and Spirits Organization


St. Paul, Minn. – April 11, 2023 – With the continued growth of the ultra-premium business, Johnson Brothers today unveiled its new luxury wine and spirits organization, Oxford Street Merchants.

The inspiration behind the name is 43 Oxford Street, the address in Saint Paul, Minnesota, where founder Lynn Johnson first opened his doors for business at Johnson Brothers in 1953.  

“Over the past 70 years, we have worked relentlessly to establish ourselves as the best executing distributor in the country,” said Yale Johnson, Vice President of Johnson Brothers, who will oversee the new organization. “Our mission at Oxford Street Merchants is to bring that same focus, tenacity, and commitment of executional excellence to the luxury category.”

Oxford Street Merchants will expand on Johnson Brothers’ current Epiphany division with its committed, passionate, and accredited team members transitioning into new roles for the organization. The enhanced team will provide dedicated coverage and accountability against targeted accounts to drive results for its luxury wine and spirits supplier partners.

About Johnson Brothers

Johnson Brothers is a leading wine, beer, and spirits distributor in the United States. As a third-generation family company, Johnson Brothers continues to be driven by the values established by its founder Lynn Johnson in 1953: work ethic, passion, innovation, teamwork, excellence, and integrity. By partnering with the best suppliers worldwide, Johnson Brothers delivers outstanding brands and services to customers across 21 states. To learn more about Johnson Brothers and its supplier partners, visit Johnsonbrothers.com, or connect on LinkedInInstagram, and Facebook.

About Oxford Street Merchants

At Oxford Street Merchants, we provide access to some of the most coveted luxury spirits and estate wines in the industry. Our dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Oxford Street Merchants is an organization of Johnson Brothers, a leading wine, beer, and spirits distributor in the United States. Its name pays homage to 43 Oxford Street, the building in Saint Paul, Minnesota where Lynn Johnson founded the third-generation, family-run business.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.