Argentina’s leader in sustainable viticulture aims to expand their communication program in the US and introduce the future of winemaking.
New York, NY, March 29, 2023 – Bodega Argento, Argentina’s leader in the production of organic and sustainable wines, announces Colangelo & Partners as their agency of record to develop and execute a strategic, dynamic and comprehensive communications campaign in 2023. This partnership will focus on increasing press coverage, solidifying media connections and building awareness for Bodega Argento, a winery led by one of Argentina’s most innovative winemakers, Juan Pablo Murgia.
“We seek to offer an integral portfolio, focused on the consumer and guided by constant innovation,” said General Director Santiago Ribisich. “Our goal is to lead the Argentine wine industry in a sustainable way, respecting our environment and developing brands of high perceived value, marketed nationally and internationally.”
Argento’s vineyards are located in the traditional region of Mendoza (Luján de Cuyo and Maipú) and the Uco Valley. The terroir in Mendoza is a unique combination of altitude, continental climate, with no oceanic influence and great thermal amplitude. The best conditions for growing organic vineyards. Inspired by the great terroirs that make wine endlessly complex and perpetually compelling, Bodega Argento wines are linked by a commitment to excellence in farming and winemaking. The winery strives to push the limits of premium and sustainable viticulture and winemaking, thus exploring and exposing the “new frontiers” of wine.
For more than 10 years, Bodega Argento has been working for viticulture in balance with the ecosystem, validated by organic certifications in all its vineyards. In the last two years, the winery developed its strategy based on the organic production philosophy and this is how they began to build their sustainability strategy, focusing on their employees, the communities where they have influence and their value chain. In this way, they aspire to be part of the 2030 Agenda and contribute to the Sustainable Development Goals (SDGs) through its strategy. This initiative, called MatrizViva, was carried out by the winery in collaboration with public research organizations to open the knowledge matrix on organic production. It was born and developed with the purpose of knowing and understanding the living organisms, water, soil and environment that coexist in the Wine Ecosystem in order to achieve a sustainable coexistence.
Juan Pablo Murgia, selected by Tim Atkin MW as “Young Winemaker of the Year” in his 2021 Argentina Special Report and as “Winemaker of the Year” by renowned wine journalist Patricio Tapia, has played a key role in the promotion and communication of Argento sustainable principles. Juan Pablo–who is under 40 years old–is the Technical Director of Grupo Avinea and manages five wineries, with a special focus on Bodega Argento and the southernmost winery on the planet, Otronia (imported by New Frontier Wine Co.).
“Otronia has been an adventure of exploration, an immense challenge,” said Murgia. “When we arrived in Sarmiento, Chubut, there were no records of winemaking there. The place puts you to the test because of the extreme limits. It has amazing conditions but the big challenge is the wind.”
From the incessant search for the maximum expression of the organic vineyards to careful selection of micro terroirs within them, wines are made with minimal intervention to achieve a pure, organic and classic style.
Colangelo & Partners COO and Partner Felipe Gonzalez-Gordon expressed his excitement about the new partnership. “Bodega Argento & Otronia have made a clear commitment to sustainable practices and organic viticulture. Their approach resonates with a growing segment of consumers. We are looking forward to sharing their message with discerning US audiences through our work with the media.”
Argento wines are imported by Pacific Highway wines, Wine Enthusiast’s 2022 ‘Importer of the Year,’ and available nationwide.
About Bodega Argento
Bodega Argento is an argentine winery, focused on organic and sustainable wines, located in Cruz de Piedra, Maipu, Mendoza, at the foothills of the Andes mountain range. It was founded in 2012 with the premise of leading the production of organic and sustainable wines to preserve in each bottle the best of this region. The vineyards are located in the traditional region of Mendoza and the Uco Valley. Each place is unique and has a story to tell, that’s why they work considering climate and soil to preserve everything that gives identity to their wines.
About Otroni
Bodega Otronia is located in the heart of Patagonia, in Sarmiento, Chubut Province, at the 45 ’33 parallel, probably the last southern frontier to grow vines. The winery has 50 hectares of certified organic vineyards of Pinot Noir, Pinot Gris, Chardonnay, Torrontés, Gewürztraminer, Riesling, Malbec and Merlot grapes. The soil of lacustrine origin, with clays, fluvial and alluvial rocks, eolian sands, permanent winds, and a dry climate guarantee the production of disease-free organic grapes. The cold temperatures of a place like Sarmiento allow wines with remarkable natural acidity, but also with a very special expression, purity, and aromatic intensity. Chubut wines offer a new profile for Argentina, which is totally different from Mendoza. The cold climate of the area is compensated by an excellent intensity of sunlight that allows wines with a good balance of alcohol and acidity to be produced.
About Grupo Avinea
Grupo Avinea was born to offer a comprehensive portfolio, focused on the consumer and guided by innovation, sustainability and organic production under the following brands: Argento, Otronia, Cruz de Piedra, Pacheco Pereda and Cuesta del Madero. As part of Alejandro
Bulgheroni Family Vineyards, Avinea seeks to lead Argentine viticulture in a sustainable way, respecting our environment and developing brands of high perceived value, sold internationally. Grupo Avinea is present in more than 50 countries and has been one of the leading argentine wine groups in sales in Europe during the last 10 years.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior.
The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
