March 1, 2023 – American Canyon, CA. WineDirect is pleased to announce that Jeff Carroll has joined as Vice President, Partners and Compliance. Jeff has nearly 20 years of senior leadership experience in beverage alcohol, including well-known companies like ShipCompliant and Compli, where he designed and brought to market tools for both industry members and state agencies. Most recently, Jeff was General Manager, Beverage Alcohol at Avalara, leading overall strategy and growth for the business unit. Jeff is also a member of the Board for Free the Grapes!, a national coalition focused on expanding consumers’ ability to purchase wine direct-to-consumer by removing bans and streamlining restrictions across the United States.
Jeff’s responsibilities will include leading the development of our integrated partner network, ensuring those key relationships drive value for WineDirect clients and partners. He will also leverage his deep regulatory experience to ensure WineDirect clients have the compliance tools necessary to succeed in this highly regulated industry.
“While our all-new WineDirect platform has all that wineries need to successfully run a direct-to-consumer business, the architecture is also very open and flexible, allowing for several very exciting partnership possibilities,” Joe Waechter, WineDirect CEO said. “Jeff’s deep experience bringing successful integrated solutions to the industry will help ensure that we continue to develop the most robust commerce solution for wineries.”
“I’m very excited to join the WineDirect team,” Jeff added. “I have been watching the development of the new platform and think it will be a game-changer for the industry. I’m looking forward to collaborating with industry and non-industry partners alike to enhance the partner ecosystem behind the all-new WineDirect platform.”
For more information about WineDirect and our all-new commerce platform, please visit us at winedirect.com.
About WineDirect
WineDirect is the leader in winery direct-to-consumer (DTC) commerce solutions including ecommerce, point-of-sale, wine club, and fulfillment services. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to develop, manage and grow successful DTC programs. Serving more than 2,000 wineries worldwide, WineDirect is headquartered in the Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Dallas, TX; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. Learn more about how we are helping wineries succeed with DTC at www.winedirect.com.
