YesMore, Creative Drinks Marketing Agency, produces a holistic guide to increase Instagram follower figures as its recent report reveals best practices.
02.16.2023: YesMore, Creative Drinks Marketing Agency, has released a report showcasing the fastest growing drinks brands on Instagram. Collating a year’s worth of research, spanning the past fourteen months, the report reveals the top three fastest growing drinks brands as Bacardi, Captain Morgan and Veuve Clicquot.
According to the report, Bacardi saw the biggest percentage growth in followers, with an increase of 75% between 1st January 2022 and 1st January 2023. Captain Morgan and Veuve Clicquot also saw significant growth, with increases of 63% and 62% respectively.
The report’s findings revealed that the use of partnerships, particularly where content taps into relevant food trends, as well as leveled up, travel-themed giveaways and consistent posting were paramount to the growth of these brands. Analysis of these driving forces, as well as distinguishing emerging patterns, has provided YesMore with insight as to the strategies behind the success of these campaigns, something they are able to put into practice with current and prospective clients.
Spikes in follower numbers were also noted according to time and season. Breaking the year down into months, it is clear that Instagram follower growth corresponds to key calendar moments and brand activations relating to these dates. Guinness’ total followers burst by 6% during March in line with St Patrick’s Day, whereas The Famous Grouse saw a 21% growth following animated assets use ahead of Christmas.
Daniel Hooper, Co-Founder of YesMore, Creative Drinks Marketing Agency, said: “As social media experts for the drinks industry in the US and UK, YesMore Agency gets asked weekly about how to grow Instagram followers for drinks brands, bars and restaurants. Whilst an Instagram follower number is largely a vanity metric on its own, and there’s no denying the importance of captivating and engaging an audience long term, we’re excited to show some hard data giving weight behind our strategic recommendations to clients. The YesMore team and I are pretty pumped to see seven of our own clients featured in the top 25 fastest growing drinks brands on Instagram – we’re clearly doing something right – and we welcome other drinks brands to come to us for further information on how they can grow too.”
The full report, including the full list of the top 100 brands, detailed analysis of why they grew and recommendations for other drinks brands looking to grow its presence on Instagram, is available for download on the YesMore Creative Drinks Marketing Agency website: YesMoreCreative.com
About YesMore Creative Drinks Marketing Agency
YesMore is a creative drinks marketing agency based in Los Angeles and London working with brands, bars, retailers, restaurants and hotels in the US and UK.
On the ‘thinking’ side, we develop marketing strategy and engaging creative marketing campaigns for ambitious brands in the drinks industry wanting to grow their businesses. As for the ‘doing’ side of things, we deliver best in class social media, content, paid social and influencer marketing with an incredibly talented team using a hybrid working model.
Clients include Aperol Spritz, Salcombe Gin, Balblair Whisky, Corona, Angostura, Fourpure Brewing, Ridgeview Wine, New London Light, Carluccio’s Restaurants, Bax Botanics, Black Tower Wine, Be At One Cocktail Bars, Portman Group, Cambridge Distillery, Caorunn Gin, Grey Goose, Magic Rock Brewing, Regal Rogue.
Ask YesMore Agency about previous reports, which include ‘Why spirit brands are abandoning Twitter’ and ‘What to know about student attitudes towards alcohol brands’.