NAPA, Calif., Feb. 13, 2023 – Delicato Family Wines announced today the launch of Bota Box Breeze Chardonnay, a new offering in the phenomenally successful Bota Box Breeze lineup. Crafted using traditional winemaking techniques to create wines that are lower in calories, carbohydrates and alcohol, Bota Box Breeze launched in March of 2021 as an extension of the Bota Box brand, America’s favorite premium wine packaged in 3-liter box1. In just 20 months following launch, Bota Box Breeze vaulted to the top of the U.S.’s white-hot light wine category in dollar sales2.
In fact, sales of Bota Box Breeze grew more than 50 percent in 20223 to pass the half-million annual case mark by the year’s end—an extraordinary debut that stands as one of the wine industry’s most successful product launches in recent years, and one that points to Americans’ rapidly growing thirst for light wines.
The new Bota Box Breeze Chardonnay joins Bota Box Breeze Pinot Grigio, Dry Rosé, Sauvignon Blanc and Red Blend in the brand’s portfolio. “A Chardonnay offering makes a compelling addition to the Bota Breeze lineup and builds on the brand’s terrific momentum,” commented Kathy Pyrce, vice president of marketing for Delicato Family Wines, makers of Bota Box. “Chardonnay claims the third-largest varietal dollar share in the light wine category, and sales of light Chardonnay are up 60 percent in volume compared to a year ago4,” noted Pyrce. “This growth is helping to fuel the expansion of the light wine category itself, which is up 50 percent in dollar sales over the last year5,” continued Pyrce.
“We are confident that with U.S. wine drinkers’ enthusiasm for light wines showing no signs of slowing down, and with the unmatched quality, value and convenience of Bota Box Breeze wines, that Bota Box Breeze Chardonnay will be a hit with consumers,” stated Pyrce.
Bota Box Breeze Chardonnay will be available on retail shelves beginning in May, 2023, with orders in place from national retailers such as Kroger, Total Wine & More and Meijer, and is line priced with the Bota Box portfolio at a suggested retail price of $23.99. Made in a crisp, clean style, the wine offers aromas and flavors of green apple, tropical fruit and honeysuckle, and a subtle note of oak on the finish. Each five-ounce serving contains three grams of carbohydrates, 80 calories and has an alcohol level of 8.5 percent6. The wine is also low in sugar and gluten-free.
The eco-friendly, 3-liter carton contains the equivalent of four 750-ml bottles of wine. For more information about Bota Box wines and Bota Box Breeze, visit www.botabox.com or www.facebook.com/botabox.
1 Source: IRI Total US Multi-Outlet + Convenience, 52 W/E 1/29/23; 2 Source: IRI Total US Multi-Outlet + Convenience, 26 weeks ending 1/29/23; 3 Source: IRI Total US Multi-Outlet + Convenience, 52 weeks ending 1/1/23; 4 Source: IRI Total US Multi-Outlet + Convenience, 52 weeks ending 1/29/23; 5 Source: IRI Total US Multi-Outlet + Convenience, 52 weeks ending 1/29/23; 6 Analysis per 5 Fl. Oz. – Bota Box Breeze Chardonnay, 80 Cal./ 3g Carbs/ 8.5% Alcohol/ <1g Protein/ 0g Fat.
About Bota Box
Bota Box is one of the most popular premium wine brands in the U.S. and is the U.S. category leader in premium 3-liter boxed wine1. Named 2020 “Wine Brand of the Year” by Market Watch magazine, the Bota Box portfolio includes Nighthawk® by Bota Box, which offers wines with a richer, bolder flavor profile, and Bota Box Breeze, America’s number one light wine brand2. In addition to 3-liter bag-in-box cartons, select Bota Box wines are also packaged in 1.5-liter bag-in-box cartons and in 500-milliliter Tetra Paks. Bota Box is produced at its Certified Sustainable California winery, and its eco-friendly, portable, shatter-proof 3-liter cartons use state-of-the-art technology that keeps the wine fresh for up to 30 days once open. Delicato Family Wines launched Bota Box in 2003, taking inspiration from traditional Spanish wine skins known as “botas”.
1 Source: IRI Total US Multi-Outlet + Convenience, 52 W/E 1/29/23; 2 Source: IRI Total US Multi-Outlet + Convenience, 26 W/E 1/29/23
About Delicato Family Wines
Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and ranks among the largest wine companies in the U.S. Delicato’s diversified portfolio of leading wine brands includes Bota Box, Coppola Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Cut, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato’s fine wine sales and marketing portfolio, includes such luxury brands as Black Stallion Limited Release (Napa) and Diora (Monterey, Calif.) in addition to imported luxury estate wines such as Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow on LinkedIn (www.www.linkedin.com/company/delicato-family-wines) and Facebook
(https://www.facebook.com/DelicatoFamilyWines).
